The CEO of a $65bn fintech is paying someone $200k+ to make him a LinkedIn influencer
As fintechs grow in prominence, so do their CEOs. Vlad Tenev of Robinhood was played by Sebastian Stan in a Hollywood movie (not that he's a fan of the portrayal). Stripe president John Collison has a podcast that gets hundreds of thousands of views. Now, the CEO of what many see as the 'original fintech' is trying to become a social media influencer.
A job opening at PayPal went viral recently. PayPal was looking for a "head of CEO" content role for chief executive Alex Chriss. The role, which was first posted months ago but only recently exploded in popularity, is paying a salary of up to $236.5k. The successful candidate will be tasked with establishing Chriss as a 'thought leader' in the fintech space. He already has over 70k followers on LinkedIn and is a 'Top Voice' on the platform alongside Stripe founder Patrick Collison.
Building a cult of personality around your CEO can be a good means of attracting talent. Revolut CEO Nik Storonsky is famously candid about how hard he expects his employees to work; Revolut received 1.6m applications last year while only growing its headcount by ~2000.
Unorthodox social media marketing jobs in fintech are on the rise. Earlier this year, Coinbase was hiring a growth lead earlier this year for its "based" blockchain application platform; the crypto firm was looking to advertise across Reddit, Discord and niche platforms like Farcaster and Telegram.
Applications for the head of SEO content role are now closed. Expect Chriss' thought leadership to come online imminently.
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