Kiri Masters of Bobsled Marketing
Friends thought I was making a mistake, perhaps a really big one. I had a great title, an awesome salary, top-notch benefits and clients who I enjoyed working with. But, I was leaving it all for an as-yet-unproven career as an entrepreneur. Some wondered whether I had I gone crazy.
My career started out with a marketing internship in Sydney with Australia's largest bank, The Commonwealth Bank.
I was fast-tracked in a management-development program where I chose different disciplines every six months, ultimately landing with an internal consulting group that solved big organizational problems that would otherwise be farmed out to consultants. I also partnered on a project with a team from McKinsey.
In 2011, my husband and I moved to New York City, where JPMorgan Chase hired me as a vice president and strategy manager. Not bad for an early 20-something, if I do say so myself.
A couple of years in, I transitioned into a client-facing banker role. As a business banker, my client book was mostly based in Brooklyn, where I got a full dose of tech startups and much older, multi-generational businesses. I got pretty good at deciphering the financials and creditworthiness of seven- and eight-figure companies that were either in real trouble or about to blast off.
But, I had somehow caught the entrepreneurial bug. I spent hours absorbing everything I could find on launching a startup, even listening to podcasts on my daily subway commute. I wanted my own shop, where I wasn’t constrained by an inability to simply do the right thing, often buried in processes, procedures and layers of management.
I started an ecommerce site. And it did grow, but it was taking forever to find any notable traction. My side hustle finally started to take off when I launched my products on Amazon.
I also saw other brands who were struggling to get off the ground with Amazon. I knew that I had the chops, but I needed to show more before people were going to hand me money to help them to be successful with Amazon.
This was the beginning of my “mistake.”
With no guarantees that my plan would work, I quit the bank and took an unpaid apprenticeship with a very successful Amazon consultant, with the clear understanding that I would soon become an Amazon consultant myself. I was proving that my strategies worked with my mentor’s clients while starting to land my own.
Early in my internship, I noticed that a lot of crowd-funded companies needed help setting their products up for sale on Amazon, and I could quickly build a sales wireframe that would take these startups to five-figure monthly sales. It was time for me to leave the roost and go it alone.
Today, only 12 months after leaving JPMorgan Chase, I lead a team of five who have successfully launched over 100 products for 20 companies. We’ve grown sales for everything from pillows and drones to toys and beer posters. We’ve successfully driven products who received Shark Tank investments, too.
At this one-year milestone, I took a little time to reflect and consider what I have learned. Here are my five lessons:
Looking back at that pivotal moment in my career, I’m so glad that I made that “mistake.”
Kiri Masters is the founder of Bobsled Marketing and a former VP and relationship manager at JPMorgan Chase.
Photo courtesy of the author