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Further proof that it helps massively to be an attractive woman if you want to work in sales?

In a week in which Josef Ackermann made inopportune comments about the aesthetic advantages of having women on the DB executive board, the activities of Judy Joo, a former Morgan Stanley saleswoman, could be taken as suggesting that aesthetics can, indeed, help.

Ms Joo, who once worked for Morgan Stanley in fixed income research and derivative sales, has joined the new London Playboy Club as head of the restaurant.

Joo will be devising menus rather than dressing in a bunny outfit. However, she is herself indubitably attractive. She also insists that successful bunnies need to be more than "a pretty face with a rocking body."

The ideal bunny, says Joo, is well-rounded and smart. Advertisements for bunny vacancies specify that: "Bunny Dealers need mental-arithmetic abilities comparable to a city broker."

Does the same apply? Can successful female saleswomen in investment banks benefit from the physical attributes of a bunny?

Yes, according to the (male) head of institutional sales at one London brokerage.

"Being an attractive woman is a huge help when your client base is male, which it usually is," he tells us. "A lot of successful saleswomen are unusually attractive for this reason. If you manage it in the right way and you have half a brain your appearance really can give you a huge advantage."

Female saleswomen strenuously deny this to be the case.

"It's not something I've ever heard. It's not something I've ever considered. It's not something I've ever even given any thought to," says one.

"Appearance matters," says another. "But it's not about being the most beautiful woman in the world. It's about being well put together with good hair, tidy nails and nice clothes. Women in all areas of banking take care of themselves."

Whether appearance helps or not, the male sales head says that women who rely on it to get ahead will only get so far. "There comes a point when you are seen as a divisive character. If you're good at sales because you've been using your appearance to play a psychological game with your clients you will hit a glass ceiling," he cautions sternly.

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AUTHORSarah Butcher Global Editor
  • an
    angelm81
    10 February 2011

    @abcde : Well, just think about Sophia Loren vs Jack Nicholson...not sure that it is something specific to women.
    And I am afraid I have to announce you that you gonna get as old and as unattractive as everybody else. Sorry to open your eyes on that hard reality but very true reality.

  • ab
    abcde
    10 February 2011

    Of course it'll only get you so far. At some point, women start ageing and the attractive factor depreciates exponentially.

  • We
    WellHung
    10 February 2011

    Hmmmm...Breeders...ya gotta love em.

  • an
    angelm81
    9 February 2011

    @ The Doctor, You obvously have no understanding of the rudiments of the debate.

    Woooo, What a mean comment. I am so down. Loooool.
    Please do speak french, arabic and spanish as fluent as I do speak english and then will talk.

    It's funny to see how many interesting arguments and ideas on the subject you have to join the initial debate. I am impressed.
    I guess that as we say it in french "La critique est aisee, mais l'art est difficile".
    I guess I touched something true in what I said to get something that out of purpose. Think about it. Grammar teacher ....

  • Th
    The Doctor
    9 February 2011

    angelm - it is WERE not WAS. You obviously have no understanding of the rudiments of grammar.

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