Beware the dangerous complacency about banks staying in the UK
Bob Diamond is not popular. This is not entirely surprising - he was never the nation's favourite. Last year, Peter Mandelson called him the 'unacceptable face of banking.'
However, Diamond's popularity is plummeting to new lows. Following yesterday's Select Committee appearance and his assertion that the time for remorse is over, Bob has placed himself on the frontline of the unwinnable battle to rehabilitate the image of the investment banker.
This is a mistake. Diamond's appointment as group chief executive is in danger of becoming a PR fail for the Barclays Group, which would have been better advised to appoint for a lower key figurehead less immersed in investment banking.
What Bob did next
How will this pan out over the next five years?
If Diamond's vilification continues, the danger is that Barclays will decide it made a mistake in appointing him as group head. This could prove disastrous for BarCap; it could also lead to Bob deciding that BarCap would be better run out of the US, away from the carping in the UK.
Yesterday's rejoicing in the fact that Diamond said Barclays will always be headquartered in London - even if the Banking Commission orders the separation of retail and investment banking - is therefore premature. Barclays Group will always be headquartered here. BarCap may not.
Take JPMorgan
The fact is that UK anti-banking sentiment has already had a tangible effect.
JPMorgan is attempting to pass off its occupation of Lehman's old building as a great win for London. It is anything but.
JPMorgan had planned to spend 1.5bn on a new 2m square foot development at Riverside South in Canary Wharf. Instead, it's spending 495m on a building half the size.
Yes, it's still developing the Riverside site, but instead of building two large towers, it's developing the site to ground level. This looks more like a means of avoiding the 76m fine associated with pulling out of the development than a big commitment to growth in the UK.
The implication is clear: JPMorgan was planning big growth in London; now it's not.
Yesterday, Andrea Leadsom, a Conservative MP and former banker herself, accused Diamond and other banks of having 'no clothes' over their threats to pull out of the UK. Leadsom need only look at JPMorgan's reversal to realise that the clothes are very real.
The UK's financial pre-eminence may not disappear overnight, but it will disappear. The danger is that nothing else will rise to fill the gap.