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Are jobs really so sweet at boutiques?

Are you brave enough to leave your current role at a big funds manager and move to a boutique? Or perhaps you're even considering establishing your own firm? Here are some pros and cons.

Most boutiques are set up by two or three principals - invariably experienced professionals who have already had successful careers in large institutions and are looking to grow their own business from the ground up, says Jarrod Brown, CEO, Bennelong Funds Management.

"At this stage of their lives, and given their professional experience, they feel they have the best shot of setting something up. You don't have to be best mates with the other principals, but you do have to have a high level of trust," he adds.

Principals are also entrepreneurial and competitive by nature. "They have a desire to control their own destiny. It's not just about the potential financial upside for them, it's about creating a new culture from scratch."

Similar qualities apply to those they employ in their teams. "Some asset teams enjoy the focus and support of an institution, while others have fire in their belly and want to take control of their own careers, driving their success in a boutique environment," says Brown.

Fiona Weeks, a partner at search firm Platinum Pacific Partners, agrees: "It's risk - purely and simply. Some people are incredibly conservative and prefer to have a larger base salary and know their bonus is capped in the larger institutions. There is a feeling of safety in the big houses - sticky money, established brand name, bigger teams."

Others are more than happy to take a minimal base in exchange for a piece of the business, whether it be equity ownership or profit share. "They know it could be disastrous and they might struggle to pay their mortgages in a GFC-type of environment, but they also see the upside and the potential to make a lot of money," adds Weeks.

The past two years have produced winners and losers. As their FUM dries up, some analysts and relationship managers have regretted their decision to leave the cosier institutional world.

"However, if it is a boutique that has performed well and indeed benefited from other funds performing badly, with FUM increasing, the employees of those funds are very happy. They were perhaps not paid well in 2008, but 2009 was a good year," comments Weeks.

Another advantage of working for a boutique is that it involves less number crunching compared with a big firm, according to Brown. "You don't focus on the figures all the time. You have to roll up your sleeves and get involved in many different roles and work closely with everyone in the company, so you need to be very people-driven," he adds.

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AUTHORSimon Mortlock Content Manager
  • Ma
    Malathi kelath
    1 June 2010

    Boutique businesses will definitely face the problem of keeping the right people. It is a tough decision to make- and the question of 'trust worthiness" plays a major role.
    Here's where we come in - we have been offering off-shore admin support to boutique firms to maintain their portfolios and assist in EOY accounting. Any body interested can contact us to check out the model we offer.

  • Za
    Zara
    27 May 2010

    Do be careful of switching. I switched from a prominent investment bank after being persuaded by a prominent headhunter. Worst decision of my excellent funds management/analytic career. Ended up being the best performer in the boutique by far, only to create jealousies amongst the still very poor performing and less experienced/qualified team members who all had equity as they were there earlier. The fund boomed off my skills network and reputation and then they pushed me out when it came time to promised equity ownership. Liars and cheats. The fund has fallen everyday since i left too. Be very careful. If you do move get equity up front (not on promise as it never ever comes). Normally one or two person own all available equity so when they say staff owned its like 99% to one or two persons and then absolute peanuts to others and those others may be creating the value. Leaving a $250k safe base and a good team with good bonuses with a good business card/title was a dumb dumb dumb move. Listen to headhunters/boutiques suggesting this as a good career move at your absolute peril. They all use you, ur good reputation & provide nothing in return.

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