Sample Resume: Marketing Communications Manager

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Robert McNamara

44 Frost St.

Boston, MA 02116


Marketing Communications Manager with a proven track record of developing successful integrated marketing solutions


- 12 years of managing communications and advertising creating a positive brand image.

- Consistently increased brand awareness through a uniform brand message.

- Strong internal and external communications manager with numerous industry contacts.

- Expert at corporate brochures, promotional sales materials, and direct mail pieces.

- Strategist known for brainstorming innovative and creative solutions to complex problems.

- Polished public speaker.


Cambridge Saving Bank, Cambridge, MA 2007 - Present

Marketing Communications Manager. Cambridge Savings Bank has nearly $2 billion in assets and 13 branch banks.

- Organized sponsorship of community events to increase name awareness and goodwill.

- Developed media advertising for billboards and radio ads.

- Create and analyze customer satisfaction surveys and recommend improvements to on line banking.

- Successfully brainstorm and roll out new incentive programs resulting in 30 percent increase in the bank's customer profile.

- Supervise a staff of 5.

B. Young Financial Advisors, Boston, MA 2003 - 2007

Marketing Communications Manager. Marketed fee-based financial advice and investment portfolio management.

-Increased client base by 32% and assets under management by 52% during tenure.

- Prepared targeted mail campaign based on investment newsletter subscriber lists.

-Supervised the production of all financial advisor and client marketing.

- Promoted awareness of active portfolio management services via print advertising in targeted media.

- Introduced free financial planning services which resulted in 5% client capture rate.

- Launched Internet site describing services and established client login to view current assets and performance.

- Obtained legal advice and maintained SEC compliance for marketing materials and prospectus.

- Created presentations for CEO to present to major investors.

Travelers Indemnity Insurance Co., Quincy, MA 1998 - 2003

Marketing Communications Manager

- Designed and prepared annual shareholder reports.

- Respond to shareholder inquiries.

- Managed and wrote monthly e-newsletter to insurance agencies.

- Used on-line research tool to support marketing efforts.

- Evaluate customer surveys in order to improve marketing message.

- Wrote annuity product updates and maintained annuity prospectuses.

- Produced sales brochures and brand image section of sales training.

WCRB Radio, Waltham, MA 1996 - 1998

Programming and Marketing Assistant. WCRB is the only commercial classical music radio station in the Boston area.

- Handled advertising requests and scheduled radio ads.

- Produced radio ads for local businesses.

- Assisted in the production of news and traffic information.


B.A., Communications, Boston University, 1996

Member of the Business Marketing Association


Habitat for Humanity

Drummer in a pub band

Keywords: marketing, marketing communications, marketing manager, advertising, brand image.

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