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Daily Dispatches: ANZ's $15m makeover

ANZ's new brand and logo go public today, a human shape that aims to counter the image that banks are impersonal and out of touch with their customers. After undertaking a record amount of research - 1550 interviews in seven countries in three successive waves - the bank is ready to push the button on the new logo accompanied by the strapline: ''We live in your world''. (Sydney Morning Herald)

The nation's teflon-coated major banks are emerging stronger, and now bigger, from the global financial crisis, with the Commonwealth Bank and ANZ Bank this month overtaking their peak valuations before the sub-prime meltdown began in mid-2007. (The Australian)

Australia's biggest superannuation provider, AMP, says its lower net inflows in the third quarter reflect continued subdued investor confidence following the global financial crisis. (The Australian)

A break-up of Babcock & Brown Infrastructure would hand preference shareholders the rights to assets valued at 70c a share, one of its shareholders has argued, well above a 43c-a-share offer now on the table. (The Age)

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AUTHOReFinancialCareers Australia Insider Comment
  • Lo
    Lorraine B - Adelaide
    24 October 2009

    I find that so much Marketing is actually costing the community. With every change comes a huge cost, how can they justify this when we are just coming out of a recession. Even so basic is best. Wouldn't the $15m spent on such an excercise be better served to encourage youth banking and incentives. One question - Who won the honors of the new logo. Was it an Australian company? I dont like the look of it!

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The essential daily roundup of news and analysis read by everyone from senior bankers and traders to new recruits.