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THE INSIDER: The first quarter will be the cruellest

The first quarter 2009 is probably the most critical first quarter we have had in a long time.

In any normal year, a below budget performance in the first three months would be taken as a slow start and little more; nobody would seriously contemplate revising their whole revenue and cost model off of the back of it.

But after a particularly brutal final quarter to 2008, the question now being asked at every bank is whether revenue forecasts have been revised downwards sufficiently and whether last year's cuts were enough.

In this environment, such is the twitchiness of the firing-trigger finger, that any meaningful negative deviation from budget will be taken as a sign that we overshot on our revenue forecasts and undershot on our cost and headcount assumptions. Another round of cuts will very quickly follow.

The cruellest irony is that an end of Q1 cut, should it come, may well prove to be the final major round. However, most banks save the best until last, so this is also typically the round that includes the most talented people. These individuals will be set to receive the lowest severance payouts. They will also struggle to find new jobs as opportunities will have been filled by their less talented predecessors let go in 2008.

Q1 results will therefore be critical. Look carefully at pre-writedown revenue levels, as these will dictate resource requirements. If they're down meaningfully compared to budget, then brace yourself.

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AUTHORGeorge Trower Insider Comment
  • JO
    JO
    19 January 2009

    I do not quite agree with the remark, that those fired earlier are less talented or inferior in any other sense - as a senior banker myself I know a significant number of people who have clearly recognised what will be coming and negotiated pretty good exit deals end of 2008. They got their bonuses paid full in cash, got some redundancy extras and were the first to fill in the scarse jobs still available. Now tell me who is the smartest...
    And last but not least - please pardon me a personal comment, but having a view that in the global downturn banks fire bankers according to their talent, performance or any other quality prerequisites is probably a sign of inexperience.
    It is my third crisis in the career (1998, 2000/2001 and now) and I can assure you that there is no correlation - if headquarters decide to axe your department - you can be the best banker in the world, but you will be laid off anyway. Even good relationships and mentors are of limited protection in these times.

  • To
    Todd
    14 January 2009

    Baz, are you sure that you had any better idea 2-3 years ago than the "masters of the universe"? Or have you always felt somewhat inferior, wished you were one of them in the past and now even feel superior?
    If you have any idea of how to improve risk management, propose it rather than criticising the others. You'll get rewarded, fired otherwise.

  • Ba
    Baz
    13 January 2009

    As much as I feel for those who have "innocently lost their jobs" due to top/ C-level mismanagement I feel this is right for the economy in the long term. I mean you have banks that are full of sales men and quants but have a glaring gap in terms of individuals who have actually worked in companies and know what the real key performance drivers of those companies. This is where things went wrong - as smart as a PhD in Maths is he has no real or tangible business experience and will simply make assumptions which are mathematical but dont take into account real business savvy. I am an accountant and myself and many of our peers saw these issues 2 - 3 years ago but our views were laughed off due to our lowly status and lack of "master of the universe" status. How ironic...

  • Wi
    Wizard of EC1
    13 January 2009

    Q1 will be a bloodbath. I think this recession will bottom out towards the end of the year and it will be just north of 1929 in cultural terms - folks no longer trust bankers. Q2 2010 may see some shoots of recovery, but only amongst those organisations that have addressed cultural as well as structural change. Still waiting for the pre-bonus blood letting at this stage. I have remarked before that the great irony is that it is better to be fizzed earlier before all the jobs get snapped up. Anyone made redundant now will have to leave the industry and this will slow the recovery. The basic geography of the industry has changed forever.

  • Ru
    Rudie
    13 January 2009

    You're right. If Citi, JP Morgan, and Bank of America report bad results in the next week it will create a nasty mood for the rest of the quarter. I'd like to be optimistic, but it's hard.

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