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Whitehead Mann rebrands acquisitions

The global search firm GKR, the niche US financial services boutique Pendleton James and the global financial services boutique Baines Gwinner, will now all be collectively known as Whitehead Mann.

The exception is the group's coaching division, The Change Partnership, which will retain its name. Peter Hogarth, who came to the company with The Change Partnership and is now Whitehead Mann's global head of consulting, will retain charge of its management.

He will also manage the assessment business, as well as the outplacement firm BG Careers and the training firm BG Training, which will retain their identities.

Whitehead Mann's chief executive, Gerard Clery-Melin, said: &quotIt is our ambition........to establish the business as the premier global brand in leadership consulting. A single brand makes this challenge more manageable.&quot

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