About Us
Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.

At Visa, you'll have the opportunity to create impact at scale - tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world.

Join Visa and do work that matters - to you, to your community, and to the world. Progress starts with you.

Job Description

We are seeking a strategic and technically fluent Senior Manager of Marketing Technology to lead the ecosystem powering modern B2B demand generation and customer lifecycle marketing. This leader will translate business priorities into a scalable roadmap connecting data, content, orchestration, analytics, systems integration, and AI, while partnering across Marketing, Sales, Data, Technology, Security, Privacy, Legal, and Procurement.

What you will lead:

• Partner with leadership to define the B2B marketing technology vision, roadmap, operating model, and investment priorities.
• Translate marketer and seller needs into use cases, requirements, solution designs, delivery plans, and business outcomes.
• Establish an integrated architecture across marketing automation, CRM, data, content, web, analytics, service, and activation platforms.
• Lead build-versus-buy decisions, platform selection, implementation, adoption, rationalization, and lifecycle management.
• Set governance for data, identity, consent, taxonomy, access, configuration, quality, releases, and change control.
• Manage cross-functional partnerships, vendors, agencies, and a community of platform owners and power users.

Focus Areas:

Data Tools and Intelligence:

• Use first-, second-, and third-party data to support account identification, segmentation, personalization, scoring, attribution, and next-best action.
• Improve identity resolution, account matching, data models, integrations, quality, activation, and full-funnel reporting.
• Ensure data and consent practices meet privacy, security, and regulatory requirements.

Content Tools and Operations:

• Advance tools for content planning, creation, collaboration, asset management, modular content, localization, personalization, distribution, and measurement.
• Create scalable workflows and metadata standards that improve reuse, discoverability, governance, and speed to market.
• Connect content platforms with web, campaign, sales enablement, analytics, and responsible AI capabilities.

Orchestration and Activation Tools:

• Enable connected experiences across email, web, paid media, webinars, events, account-based marketing, and seller-assisted channels.
• Use triggers, reusable decision logic, experimentation, and real-time signals to improve journey performance and funnel velocity.

Customer Lifecycle Marketing:

• Enable connected experiences across acquisition, onboarding, adoption, engagement, expansion, renewal, retention, advocacy, and reactivation.
• Translate lifecycle strategies into audiences, journey logic, content, triggers, handoffs, next-best actions, and measurement.
• Connect marketing, sales, service, product-usage, and partner signals to improve relevance and coordinate customer growth motions.

AI Across the Marketing Technology Stack:

• Develop an AI roadmap spanning data, content, orchestration, analytics, operations, and productivity.
• Design, build, integrate, and scale AI and agentic workflows that securely coordinate models, data, platforms, APIs, and business rules.
• Move workflows from pilot to production with human oversight, evaluation, observability, access controls, fallback paths, and cost management.
• Partner with governance teams to address security, privacy, intellectual property, bias, accuracy, regulatory, and vendor risks.

Key Responsibilities:

• Maintain a prioritized roadmap with business cases, dependencies, investments, and expected outcomes.
• Maintain a centralized inventory of the existing marketing technology stack, documenting available tools, capabilities, ownership, integrations, and approved use cases for global marketing teams.
• Lead discovery through launch and continuous improvement for cross-functional technology initiatives.
• Integrate marketing, sales, service, data, content, and analytics systems using scalable patterns, shared identity, and clear data ownership.
• Define platform health, service levels, monitoring, support, adoption, and technical-debt practices.
• Evaluate vendors and build, buy, extend, or partner options based on fit, differentiation, time to value, integration, risk, resources, and total cost.
• Manage budgets, contracts, licenses, vendor performance, documentation, training, and executive communications.

This role is a hybrid position to be located in our Austin, TX office location. Visa requires at least 3 days in office, expectations of these days will be confirmed by your Hiring Manager.

Qualifications

Basic Qualifications:

• 8 or more years of relevant work experience with a Bachelor Degree or at least 5 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 2 years of work experience with a PhD;

Preferred Qualifications:

• 9 or more years of relevant work experience with a bachelor's degree or 7 or more relevant years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 3 or more years of experience with a PhD.
• 8 or more years of progressive experience in marketing technology, marketing operations, revenue operations, digital marketing, enterprise applications, or a related field.
• Demonstrated success leading a B2B marketing technology ecosystem supporting demand generation, lifecycle marketing, account-based marketing, and sales alignment.
• Strong knowledge of marketing automation, CRM, customer and account data, content platforms, web, analytics, APIs, middleware, identity, and activation channels.
• Experience integrating systems and operationalizing AI, automation, or agentic workflows with appropriate governance and human oversight.
• Ability to lead vendor evaluations and build-versus-buy decisions using strategic, technical, financial, and risk criteria.
• Strong analytical, financial, communication, stakeholder-management, and cross-functional leadership skills.
• Experience in a global, matrixed, and regulated environment; people leadership experience preferred.
• Bachelor's degree or equivalent practical experience in a relevant discipline; advanced degree or certifications are a plus.

Information for US Applicants :For roles located in the US, the estimated salary range for this position is $138,300.00 to $ 221,600.00 USD per year, which may include potential sales incentive payments (if applicable). Salary may vary depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position may be eligible for bonus and equity.Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.

Work Hours

Varies upon the needs of the department.

Travel Requirements

This position requires travel 5-10% of the time.

Mental/Physical Requirements

This position will be performed in an office setting. The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.

Visa is an EEO Employer
Qualified applicants will receive consideration for employment without regard to race, color religion, sex, national origin, sexual orientation, gender identity, disability or protect veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with the EEOC guidelines and applicable local law. Visa_Talent_Portal