Head of Marketing - Retail Banking Head of Marketing - Retail Banking …

McGregor Boyall
in Dubai, Dubai, United Arab Emirates
Permanent, Full time
Be the first to apply
excellent package DOE
McGregor Boyall
in Dubai, Dubai, United Arab Emirates
Permanent, Full time
Be the first to apply
excellent package DOE
To strategically lead the Marketing function for a leading Retail bank in the UAE. To increase customer profitability through enhancing customer segmentation, developing new products and implementing market penetration projects.

The Person

  • Extensive Marketing background with a leading top tier bank.
  • Background must have incorporated Retail Product Development and Segmentation - ti improve and drive profitabilty for the bank across these areas.
  • Track record launching successful new products into the market that include a full portfolio of Retail Bank products. 
  • Experienced working in a competitive Retail / Consumer banking market whilst driving customer profitabilty & engagement.
  • Customer Value Management capability, with ability to influence:
  1. Customer Management Programmes across the Retail Bank customers & products
  2. Customer Acquisition across all channels.
  3. Customer migration, retention/cross-sell/up-sell.
  4. Customer lending & savings journey.
  • Previous P&L accountability is required.
  • Strong leadership background - overseeing a total team in excess of 50 people.
  • Degree educated or equivelant and eligible to work in the UAE. 
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