Marketing Manager Marketing Manager …

Thomson Reuters
in Carrollton, TX, United States
Permanent, Full time
Be the first to apply
Competitive
Thomson Reuters
in Carrollton, TX, United States
Permanent, Full time
Be the first to apply
Competitive
Marketing Manager
Manager, Content Marketing Job Description

The Manager, Content Marketing is responsible for assisting with planning, creating and implementing the solution marketing strategies to achieve sales and revenue targetsUtilizing various content approaches to increase demand and conversion in omnichannel/digital campaigns

Accountabilities:

Help define solution positioning statements and write messaging in close coordination with Product teams and Marketing

Coordinate solution/product launches, ensuring the execution of marketing activities with the Marketing Strategy and Demand Generation teams

Leverage market data to develop content themes/topics

Collaborate with Segment (i.e., Proposition) to inform development of solutions, products, and campaigns

Curate content for presentations, demos, events, promotions, video, podcasts and other marketing deliverables

Serve as editor of thought leadership and content marketing assets

Produce sales enablement tools and assets

Review and write content that is on-brand and on-message

Collect and develop testimonials and case studies

Key Deliverables:

Delivery of effective marketing funnel content, from marketing qualified lead to closed sale based upon approved Marketing Goal

Meet target strategy objectives for the product/solution category

Support customer engagement metrics

Support website and social media traffic growth

Strong partnership and alignment with Enterprise Brand Marketing

Skills and Experience:

•8+ years in content and solution strategy

Experience in a B2B marketing organization developing integrated content and product marketing activities in an omnichannel environment

Experience in the software, information services and/or relevant industries

Exceptionally strong writing and editing skills with basic SEO understanding.

Strong collaboration and teamwork skills across multiple levels and functions in the organization.

Strong analytical approach

At Thomson Reuters, we believe what we do matters. We are passionate about our work, inspired by the impact it has on our business and our customers. As a team, we believe in winning as one - collaborating to reach shared goals, and developing through challenging and meaningful experiences. With more than 25,000 employees in more than 100 countries, we work flexibly across boundaries and realize innovations that help shape industries around the world. Making this happen is a dynamic, evolving process, and we count on each employee to be a catalyst in driving our performance - and their own.

As a global business, we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.

We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law.


Intrigued by a challenge as large and fascinating as the world itself? Come join us.

To learn more about what we offer, please visit .

More information about Thomson Reuters can be found on .



Locations
Carrollton-Texas-United States of America;Eagan-Minnesota-United States of America
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