Senior Director of Digital Campaign Strategy

  • Competitive
  • Smithfield, RI, USA
  • Permanent, Full time
  • Fidelity Investments
  • 20 Feb 18 2018-02-20

Senior Director of Digital Campaign Strategy

The Expertise We're Looking For

  • Bachelor's Degree or Masters Degree in Marketing, Communications, or Marketing Strategy
  • 5 years experience in account management, strategy planning, and digital marketing
  • Experience in marketing and sales campaign planning
  • Experience in online marketing or digital advertising a plus
  • Deep understanding of digital engagement channels, tools, and practices
  • Accountable and results-oriented with strong analytical and quantitative thinking
  • Basic understanding of statistics
  • Experience with content management systems a big plus
  • Experience with A/B or multivariate testing a plus

The Purpose of Your Role

The Digital Campaign Director is responsible for creating and delivering omni-channel engagement plans. This role could be described as the strategic campaign experience planner and hub between our segment marketing, campaign execution, distribution support, digital product, and marketing effectiveness functions. The ideal candidate will be able to prioritize, lead, partner and create strategic plans that clearly articulate campaign strategies to deliver complete client centric experiences.

The Skills You Bring
  • You have an optimistic attitude, strong passion for your work, intellectual curiosity and ability to positively influence your peers
  • You have an analytical disposition with ambition and curiosity. You are resourceful, bright, proactive and a go-getter who works well independently and as part of a team.
  • You are an excellent Storyteller/Communication. You're proficient with presentation software & comfortable presenting data-driven stories and recommendations.
  • You have an obsession for detail. Support campaign opportunities by recommending activities and approaches to cultivate an integrated experience, where target audiences experience multiple touches throughout the buyer's journey.
  • You demonstrated the ability to directly develop strategic plans that effectively communicate the campaign approach, goals, and methods.
  • You possess the ability to partner with our segment marketing function in order to grow our overall campaign planning and development process against new strategic areas of opportunity.
  • You will work closely with the marketing effectiveness team to align on measurement of campaign activities and define ongoing reporting structure.

The Value You Deliver
  • To build and lead a digital campaign management approach, including developing a process, establishing tools, and creating communication plans as foundational components necessary to drive alignment with key business partners within our marketing, strategy and sales organizations.

How Your Work Impacts the Organization

Fidelity Institutional Asset Management is dedicated to the institutional marketplace and serves consultants and institutional investors, such as defined benefits and defined contribution plans, endowments and financial advisors. Fidelity Institutional Asset Management is a gateway to Fidelity's broad and deep institutional investment management products and capabilities in equity, fixed-income, high-income and global asset allocation.Company Overview

At Fidelity, we are focused on making our financial expertise broadly accessible and effective in helping people live the lives they want. We are a privately held company that places a high degree of value in creating and nurturing a work environment that attracts the best talent and reflects our commitment to our associates. For information about working at Fidelity, visit FidelityCareers.com

Fidelity Investments is an equal opportunity employer.