Director Marketing Analytics & Data Lead Director Marketing Analytics & Data Lead …

Ashton Lane Group
in Philadelphia, PA, United States
Permanent, Full time
Be the first to apply
Competitive Base & Bonus
Ashton Lane Group
in Philadelphia, PA, United States
Permanent, Full time
Be the first to apply
Competitive Base & Bonus
Senior position providing reporting, analysis and predictive modeling within Funds Marketing of a prominent financial manager


  • Maintain and enhance existing predictive models and create new predictive models as needed.
  • Refresh the underlying data, pulling and joining from multiple sources including Marketo, Salesforce and the Data Warehouse
  • Run the model and check diagnostics to ensure model assumptions are being met. Look for opportunities to add new variables to increase model accuracy
  • Interpret and communicate the model coefficients to a non-technical audience. Highlight the business applications of the model and make recommendations for action.
  • Act as the go-to resource within Marketing for data related questions
  • Be the subject matter expert on all data platforms within Funds and how those platforms interact
  • Quickly and accurately provide answers to ad-hoc data requests. Go beyond simply providing data but supply interpretations and recommendations as well.
  • Proactively identify opportunities to automate or improve existing manual and inefficient processes throughout the department
  • Provide regular reports and dashboards to Marketing personnel and leadership. Maintain and enhance existing reports, creating new ones as needed.


  • 7+ years of relevant predictive modeling experience
  • High proficiency in at least two of the following languages: R, SQL, VBA, Python, SAS
  • Expert data wrangler. Experience with linear and logistic regression models, their assumptions and limitations. Additional statistical skills a plus
  • Ability to interpret technical information and clearly communicate it to a non-technical audience
  • An eagerness to identify and implement process improvement opportunities
  • Experience with Marketo, Salesforce, and/or Google Analytics a plus
  • Degree in Mathematics or Statistics or in a related field of study

For immediate consideration, please forward resume and contact details to:

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