Senior Analyst, Brand Strategy, Experience & Design Senior Analyst, Brand Strategy, Experience &  …

Mastercard US
in Purchase, NY, United States
Permanent, Full time
Be the first to apply
Mastercard US
in Purchase, NY, United States
Permanent, Full time
Be the first to apply
Senior Analyst, Brand Strategy, Experience & Design
Who is Mastercard?

We are the global technology company behind the world's fastest payments processing network. We are a vehicle for commerce, a connection to financial systems for the previously excluded, a technology innovation lab, and the home of Priceless ®. We ensure every employee has the opportunity to be a part of something bigger and to change lives. We believe as our company grows, so should you. We believe in connecting everyone to endless, priceless possibilities.

Job Title

Senior Analyst, Brand Strategy, Experience & Design

As Senior Analyst, Brand Strategy, Experience & Design you will be in a global role, situated in the Brand Strategy & Design team, focused on driving brand expression strategy, evolution and execution. You will also be a partner in the global operationalizing of the brand design expression to our 200+ agency partners and 500+ Integrated Marketing and Communications employees globally.

The mission of the Brand Strategy & Design team is to advance Mastercard brand value and meaning, in alignment with business strategy. The team has global oversight of brand strategy, design expression, positioning, architecture, role analysis, identity, and name creation. We manage a suite of brand asset delivery tools that serve all our customers, inside and outside the enterprise.

Support the team as an account and agency manager, tracking projects, schedules and deliverables across all workstreams
Project manage team efforts in branding, naming, and tools development which requires ability to learn relevant product/service details, business objectives/needs, assess risk exposure, and apply this knowledge to solutions development and help shape product/service where applicable.
NOTE: this requires some brand design and naming expertise to be able to ask the right questions, craft briefs and build POV presentations
Contribute to the creation of strategic output and deliverables, actively participating in work sessions and helping to prepare presentations
Conduct online, secondary research as needed to support the creation of strategic and design solutions (i.e. competitive audits, name analysis, best practice examples, etc.)Conduct internal audits as needed to uncover areas of success, pain points, and further development across the business and regions
Work with and manage partner agencies in development of the brand design solutions
Be a credible leader and supportive business partner to ensure adoption of a holistic and integrated view of the brand and design system throughout the organization
Help manage and drive the evolution of modern and sustainable brand governance practices, and act as internal liaison with partner agencies around brand design governance.

All About You
About You
•You are self-motivated, with an entrepreneurial spirit for driving great solutions
•You possess a consultant's ability to assess a variety of situations and collaboratively
develop a plan of action
•You are comfortable with ambiguity-able to question and synthesize input that may not have a clear directive to uncover what is needed and how to address
•You are forward-thinking and a problem-solver
•You are a listener who can craft cogent and compelling frameworks for execution
•You have basic exposure to and understanding of brand strategy, brand system management and implementation
•You are a thinker as well as a doer, who can go deep into the "what" and "how" of execution
•You are an active collaborator, someone who thrives on breaking down silos to capture organizational synergies

Mastercard is an inclusive Equal Employment Opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law.

If you require accommodations or assistance to complete the online application process, please contact and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.