Specialist, Marketing and Communications - Global Markets

  • Competitive
  • New York, NY, USA New York NY US
  • Permanent, Full time
  • BNY Mellon
  • 22 Sep 18 2018-09-22

Specialist, Marketing and Communications - Global Markets


Execute marketing and communication tasks in support of the firm's key strategic initiatives and business goals in addition to day-to-day support of brand awareness, client acquisition, client and employee engagement. Works cooperatively with internal resources to support activities. Seeks technical guidance, as needed. Is tasked with moderately complex projects related to marketing and communication efforts. Demonstrates working knowledge of industry/segment trends, market climates and competitive activities. Adheres to policies and procedures and is familiar with company practices.

• Copy write internal/external communications, such as newsletters, articles, thought leadership pieces and presentations

• Liaise with legal, compliance and audit to ensure marketing materials are compliant with the BNYM procedures

• Support media outreach as needed

• Provide marketing execution that is designed to help the business(s) achieve its business and financial objectives.

• Execute strategic marketing plans for business(s) products and services, with a consistent and well-integrated message.

• Position the company and its business(s) as the leader in its industry (segments) by managing the collaboration with product and sales management teams as well as other cross functional teams including service delivery, relationship management, technology, etc. in the execution of marketing strategies that align with corporate goals, business plans, revenue goals and strategic objectives.

• Manage the tactical execution for a full range of marketing activities including internal and external communications, client communication, Advertising, collateral development, events, CRM or mailing database development and maintenance.

• Provide tactical management of internal and external communications, which may include social media management, or CRM/Database updates and maintenance. Development of collateral materials, brochures, maintenance of collateral database.

• Support in the execution of digital initiatives, which may include the strategic development of new digital tools or vendors to enhance business and corporate marketing initiatives.

Qualifications

Bachelor's degree or the equivalent combination of work experience required 3-5 years of related experience required. Strong writing and communications skills. CRM experience is highly preferred.

For over 230 years, the people of BNY Mellon have been at the forefront of finance, expanding the financial markets while supporting investors throughout the investment lifecycle. BNY Mellon can act as a single point of contact for clients looking to create, trade, hold, manage, service, distribute or restructure investments & safeguards nearly one-fifth of the world's financial assets. BNY Mellon remains one of the safest, most trusted and admired companies. Every day our employees make their mark by helping clients better manage and service their financial assets around the world. Whether providing financial services for institutions, corporations or individual investors, clients count on the people of BNY Mellon across time zones and in 35 countries and more than 100 markets. It's the collective ambition, innovative thinking and exceptionally focused client service paired with a commitment to doing what is right that continues to set us apart. Make your mark: bnymellon.com/careers.

Global Markets, through its Foreign Exchange, Derivatives, BNY Mellon Capital Markets, LLC and BNY Mellon Capital Markets EMEA Limited businesses, provides a broad array of products and services for corporate, institutional and high-net-worth investors to choose among various vehicles aimed at protecting principal, providing growth and managing risk.

BNY Mellon is an Equal Employment Opportunity/Affirmative Action Employer.
Minorities/Females/Individuals With Disabilities/Protected Veterans.


Primary Location: United States-New York-New York
Internal Jobcode: 09701
Job: Global Markets
Organization: MARKETS CENTRAL MANAGEMENT-HR15164
Requisition Number: 1813076