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Principal Product Marketing Manager

Circle New York, United States
Posted 1 month ago Permanent Competitive
Principal Product Marketing Manager
Circle is a financial technology company at the epicenter of the emerging internet of money, where value can finally travel like other digital data - globally, nearly instantly and less expensively than legacy settlement systems. This ground-breaking new internet layer opens up previously unimaginable possibilities for payments, commerce and markets that can help raise global economic prosperity and enhance inclusion. Our infrastructure - including USDC, a blockchain-based dollar - helps businesses, institutions and developers harness these breakthroughs and capitalize on this major turning point in the evolution of money and technology.

What you'll be part of:

Circle is committed to visibility and stability in everything we do. As we grow as an organization, we're expanding into some of the world's strongest jurisdictions. Speed and efficiency are motivators for our success and our employees live by our company values: Multistakeholder, Mindfulness, Driven by Excellence and High Integrity. Circlers are consistently evolving in a remote world where strength in numbers fuels team success. We have built a flexible and diverse work environment where new ideas are encouraged and everyone is a stakeholder.

What you'll be responsible for:

Circle is looking for an experienced Principal Product Marketing Manager to define and drive Go-to-Market for Circle's platform of developer tooling and blockchain infrastructure.

This role will report to our Senior Manager of Product Marketing and work on a dynamic, action-oriented team focused on this strategic product pillar.

Job responsibilities include:
  • Serving as the subject matter expert on our products' features and benefits, competitive landscape, customer segmentation, and platform narrative for developers
  • Developing positioning, messaging, and channel strategy to drive GTM for new product launches and ongoing growth initiatives
  • Partnering with Product and Business Development to identify new market opportunities and support the discovery and definition of new products
  • Coordinating with cross-functional teams to support GTM activations with marketing, communications, and sales enablement materials (e.g. product webpages, blog posts, pitch decks, 1-pagers, battlecards, technical workshops, case studies)

What you'll bring to Circle:
  • 10+ years of relevant experience in Product Marketing or combination of Product, Engineering, Marketing, Business Development or related field; experience with B2B software or technology services preferred
  • Deep knowledge of blockchain, digital currency, fintech, and capital markets
  • Experience with creating compelling and differentiated positioning, messaging, and core product marketing collateral from the ground up for highly technical products
  • Experience with driving GTM strategy and execution alongside highly cross-functional teams
  • Highly independent and motivated to go deep in the tech and learn
  • Thrives in unstructured environments and builds order in chaos
  • Familiarity with Slack, Google Workspace, Coda, and macOS

Additional Information:
  • This position is eligible for day-one PERM sponsorship for qualified candidates.

Circle is on a mission to create an inclusive financial future, with transparency at our core. We consider a wide variety of elements when crafting our compensation ranges and total compensation packages.

Starting pay is determined by various factors, including but not limited to: relevant experience, skill set, qualifications, and other business and organizational needs. Please note that compensation ranges may differ for candidates in other locations.

Base Pay Range: $175,000 - $225,000

Annual Bonus Target: 17.5%

Also Included: Equity & Benefits (including medical, dental, vision and 401(k)). Circle has a discretionary vacation policy. We also provide 10 days of paid sick leave per year and 11 paid holidays per year in the U.S.

We are an equal opportunity employer and value diversity at Circle. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Additionally, Circle participates in the E-Verify Program in certain locations, as required by law.
#LI-Remote
Job ID  7469508002
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