Manager, Content Strategy - Fixed Income/ESG Manager, Content Strategy - Fixed Income/ESG …

Non-disclosed
in New York, NY
Permanent, Full time
Be the first to apply
Base Salary Plus Bonus
Non-disclosed
in New York, NY
Permanent, Full time
Be the first to apply
Base Salary Plus Bonus
A top-tier asset management firm is currently looking to hire a Manager, Content Strategy – Fixed Income and a Manager, Content Strategy – ESG with 5+ years of investment writing experience within the asset management / financial services industry. The roles reports directly to the Director of Content Creation and Management and can be based in either New York, NY; Boston, MA or Pittsburgh, PA - relocation costs will be covered.

MANAGER, CONTENT STRATEGY - FIXED INCOME 

RESPONSIBILITIES:

  • The Manager, Content Strategy - Fixed Income leads the creation of marketing content strategy for fixed income that will explain the differentiated value that the firm and its fixed income products bring to retail and institutional clients.
  • Serves in lead role for fixed income to develop the content strategy and drives the content creation effort, developing programs and campaigns designed to create value and increase fixed income product awareness and sales.
  • Plans and writes compelling narratives on investment solutions within a variety of formats – both traditional (e.g. brochures, handouts) and digital (e.g. landing pages, videos and infographics).
  • Drives content ideation through ongoing dialogue with internal partners and senior leaders while incorporating marketing data analytics, client needs and other quantitative and qualitative inputs.
  • Synthesizes feedback from stakeholders, including the sales, investment management and product management teams, and decides which elements create the most engaging content while maintaining positive relationships with all stakeholders.
  • Manages, coaches and develops junior level staff and other members of the team as appropriate

REQUIREMENTS:

  • Bachelor’s degree in marketing, communications, business, finance or other related discipline required; work towards an advanced degree preferred
  • Minimum 5 years of experience with investment writing as well as creating and executing content strategy required;
  • In-depth knowledge of content strategy as well as marketing campaigns, including how to use marketing programs to sell products and enhance the brand across a variety of formats required
  • Knowledge of mutual funds and other investment vehicles as well as  institutional and retail  investment channels required
  • Strong knowledge of capital markets and investment strategies required
  • Experience managing or coaching staff preferred
  • Knowledge of fixed income products preferred
  • Experience with ESG/responsible investing preferred
  • Proficiency with MSOffice products including Word, Excel and PowerPoint required; experience with Seismic, Marketo and Salesforce preferred

MANAGER, CONTENT STRATEGY - ESG

RESPONSIBILITIES:

  • The Manager, Content Strategy - ESG leads the creation of marketing content strategy related to ESG as well as for content
  • Serves in lead role for ESG-related products in the to develop the content strategy and drives the content creation effort, developing programs and campaigns designed to create value and increase ESG-related product awareness and sales.
  • Plans and writes compelling narratives on investment solutions within a variety of formats – both traditional (e.g. brochures, handouts) and digital (e.g. landing pages, videos and infographics).
  • Drives content ideation through ongoing dialogue with internal partners and senior leaders while incorporating marketing data analytics, client needs and other quantitative and qualitative inputs.
  • Synthesizes feedback from stakeholders, including the sales, investment management and product management teams, and decides which elements create the most engaging content while maintaining positive relationships with all stakeholders.
  • Manages, coaches and develops junior level staff and other members of the team as appropriate

REQUIREMENTS:

  • Bachelor’s degree in marketing, communications, business, finance or other related discipline required; work towards an advanced degree preferred
  • Minimum 5 years of experience with investment writing as well as creating and executing content strategy or other relevant experience required; 7 years of investment writing with management experience preferred
  • In-depth knowledge of content strategy as well as marketing campaigns, including how to use marketing programs to sell products and enhance the brand across a variety of formats required
  • Knowledge of mutual funds and other investment vehicles as well as institutional and retail investment channels required
  • Strong knowledge of capital markets and investment strategies required
  • Experience managing or coaching staff preferred
  • Knowledge of fixed income products preferred
  • Experience with ESG/responsible investing preferred
  • Proficiency with MSOffice products including Word, Excel and PowerPoint required; experience with Seismic, Marketo and Salesforce preferred
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