Digital Channel Marketing, AVP

  • Competitive
  • New York, NY, USA
  • Permanent, Full time
  • Morgan Stanley USA
  • 18 Oct 18

Digital Channel Marketing, AVP

Morgan Stanley is a leading global financial services firm providing a wide range of investment banking, securities, investment management and wealth management services. The Firm's employees serve clients worldwide including corporations, governments and individuals from more than 1,200 offices in 43 countries.

As a market leader, the talent and passion of our people is critical to our success. Together, we share a common set of values, grounded in integrity, excellence and strong team ethic. Morgan Stanley can provide a superior foundation for building a professional career. It's a place for people to learn, achieve and grow.

The Wealth Management Digital Marketing team is seeking a talented product marketer to create effective marketing programs and drive engagement across a range of touchpoints.

You will work with our product development, UX, content, analytics and technology teams to enhance our direct-to-consumer offering, develop compelling experiences and elevate our prospect and client engagement to drive higher conversions. You will also provide input into our broader product launch and go-to-market strategies, define and maintain cross-channel campaigns that align with client journeys and life cycle stages, be a key contributor to our analytics and personalization strategies, and contribute to the evolution and execution of our digital vision.

RESPONSIBILITIES
• Bring new wealth management offerings to market by designing and executing
cross-channel campaigns, including web, email, and paid channels
• Own end-to-end management of campaign execution, including idea
generation and prioritization, content development, review processes, testing
plans, distribution, and ongoing measurement and optimization
• Design more personalized, targeted, and timely campaigns to help deepen
relationships and increase engagement with prospects and clients
• Identify and prioritize target client personas, then build user journeys and
create personalized experiences mapped against a conversion funnel
• Understand the competitive landscape and develop messaging frameworks
and marketing materials that drive awareness and consideration of digital
offers
• Actively monitor all campaign performance analytics and communicate results
effectively to the team with recommended actions for optimization
• Provide business support to technology and other stakeholders to support
campaign build, testing, and deployment
• Partner and coordinate as needed with legal, risk and compliance teams

Qualifications:

QUALIFICATIONS
• 7+ years of experience in digital marketing, channel strategy, and/or creative
development roles
• Experience creating and measuring effective cross-channel campaigns,
including email, web, paid channels
• Strong knowledge of digital marketing technologies and industry best practices
• Strong creative skills to guide the design and copywriting team in producing
marketing communications
• Results-oriented - ability to prioritize tasks, self-motivate, organize large-scale
programs with many details, self-motivate and focus on delivery
• Highly collaborative - ability to partner effectively with others, seek a wider
audience, build consensus, influence and act decisively
• Intellectual curiosity - ability and desire to learn quickly, be resourceful and get
creative in solving problems
• Grace under pressure - ability to adapt, "roll up sleeves" and get things done
• Bachelor's degree in Marketing, Communications or related field
• Experience in financial services (wealth management a plus)