Corporate Vice President, Target Markets

  • Competitive
  • New York, NY, USA
  • Permanent, Full time
  • New York Life Insurance Company
  • 16 Oct 18

Corporate Vice President, Target Markets

New York Life's primary distribution channel is the career Agency sales force of more than 12,000 agents, operating in virtually every major city in the United States. Every agent is affiliated with one of our 117 General Offices. These offices are operated by Agency management teams responsible for agent and management recruiting, development, and sales. Approximately half our agents operate their businesses out of our General Offices, while the other half maintains independent office locations.

Our General Offices are divided up among four Zones. In addition to our Zone offices, an Agency Home Office team responsible for strategy, finance, administration, standards, training, marketing and communications supports our agents and field managers. The Agency operation also comprises teams charged with growing our business in key market segments, including the middle income market, the advanced (high-net-worth) market, select cultural markets, and the women's markets. Agents sell individual life insurance, individual annuities, and long-term care insurance products, as well as mutual funds

New York Life's primary distribution channel is the career Agency sales force of more than 12,000 agents, operating in virtually every major city in the United States. Every agent is affiliated with one of our 117 General Offices. These offices are operated by Agency management teams responsible for agent and management recruiting, development, and sales. Approximately half our agents operate their businesses out of our General Offices, while the other half maintains independent office locations.

Our General Offices are divided up among four Zones. In addition to our Zone offices, an Agency Home Office team responsible for strategy, finance, administration, standards, training, marketing and communications supports our agents and field managers. The Agency operation also comprises teams charged with growing our business in key market segments, including the middle-income market, the advanced (high-net-worth) market, select cultural markets, and the women's markets. Agents sell individual life insurance, individual annuities, and long-term care insurance products, as well as mutual funds.

Responsibilities:

  • Work with local office management teams to develop and implement recruiting, case rate and marketing strategies to reach the goals and objectives of the African American Market Unit
  • Provide recommendations to, and assistance in all, recruiting and case rate related marketing efforts
  • Actively generate candidate and prospect name flow in target areas, engage CI's, and manage candidate pipeline and projections for assigned offices
  • Manage the distribution of, and follow-up on, all recruiting and prospecting leads generated through internet or other campaigns
  • Develop and manage recruiting and case rate campaigns, such as ARD and direct response
  • Develop and manage relationships with the African American business, professional, and community-based organizations, particularly those focused on career development and sales
  • Conduct cultural awareness and target recruiting training with Field management as needed to implement market recruiting and case rate strategies
  • Work with Zone and Home Office management to identify internal and external market management candidates
  • Identify and manage participation in market specific recruiting and sales events such as career fairs, expos, and seminars
  • Travel to General Offices and sponsored events to support the manpower and case rate strategies
  • Compile, manage, and maintain market recruiting, retention, case rate and recurring premium data; and generate daily, weekly, and monthly progress reports

Qualifications:
  • Bachelor's Degree (Business, Marketing, Recruiting, Sales and Sales Management, Strategic Planning, Project Management)
  • Minimum of 5+ years of relevant experience
  • Proven experience in recruiting, sales and marketing in the insurance industry, preferably within the NYL Agency system
  • Must have an in-depth understanding of the African American community, professional, and business environment
  • Strong organizational skills, must be able to work with minimal supervision
  • Strong business planning, tactical, communication, and people skills
  • Strong understanding of the life insurance industry, products and ability to demonstrate technical expertise
  • Strong understanding of career Agency recruiting and Agent development process preferably within the NYL system
  • Experienced in developing community relationships and sales/recruiting opportunities
  • Proven ability to gather, interpret, and present sales, production, and recruiting data and measures
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