Advisor Center Media Manager

  • Not Specified
  • New York, NY, USA
  • Permanent, Full time
  • BlackRock
  • 13 Feb 18 2018-02-13

BlackRock helps investors build better financial futures. As a fiduciary to our clients, we provide the investment and technology solutions they need when planning for their most important goals. As of December 31, 2017, the firm managed approximately $6.288 trillion in assets on behalf of

BlackRock helps investors build better financial futures. As a fiduciary to our clients, we provide the investment and technology solutions they need when planning for their most important goals. As of December 31, 2017, the firm managed approximately $6.288 trillion in assets on behalf of investors worldwide. For additional information on BlackRock, please visit www.blackrock.com | Twitter: @blackrock | Blog: www.blackrockblog.com | LinkedIn: www.linkedin.com/company/blackrock.

Job Description:

Responsibilities

  • Design and execute user acquisition campaigns for the Blackrock Advisor Center
  • Partner with internal and external agencies on creative development, channel strategy, bidding strategy, performance reporting, and campaign optimization
  • Partner with Brand Team, Earned Media Team, and Content Marketing Team on overall Advisor acquisition and engagement marketing mix
  • Oversee end-to-end conversion flow, monitor drop off points, and drive improvement roadmap
  • Partner with Product Owners on dynamic user experiences, supporting acquisition and conversion flows
  • This is a high visibility role on one of Blackrock’s highest priority digital growth initiatives

Qualifications

  • Minimum 3 years of experience with paid digital media
  • Digital native with robust knowledge of search, social, display, content
  • Working knowledge of current and emerging content mediums and tactics and high level of comfort directing creative development for digital ads
  • Prior experience managing a campaign budget, optimizing programmatic performance, and creating executive reports on marketing investment ROI
  • Agency experience or experience managing agencies in an in house role
  • Self-directed performance marketer
  • Flawless written communication skills required
  • B2B or financial services experience a plus

BlackRock is proud to be an Equal Opportunity and Affirmative Action Employer. We evaluate qualified applicants without regard to race, color, national origin, religion, sex, disability, veteran status, and other statuses protected by law.