Sr Mgr, Mktg and Comm: Senior Marketing Manager Sr Mgr, Mktg and Comm: Senior Marketing Manager …

BNY Mellon
in Jersey City, NJ, United States
Permanent, Full time
Be the first to apply
BNY Mellon
in Jersey City, NJ, United States
Permanent, Full time
Be the first to apply
Sr Mgr, Mktg and Comm: Senior Marketing Manager
Who we are
BNY Mellon is a globalinvestments company dedicated to helping its clients manage and service theirfinancial assets throughout the investment lifecycle. Whether providingfinancial services for institutions, corporations or individual investors, BNYMellon delivers informed investment management and investment services in 35countries. As of June 30, 2019, BNY Mellon had $35.5 trillion in assets undercustody and/or administration, and $1.8 trillion in assets under management.BNY Mellon can act as a single point of contact for clients looking to create,trade, hold, manage, service, distribute or restructure investments. BNY Mellonis the corporate brand of The Bank of New York Mellon Corporation (NYSE: BK).Additional information is available on . Follow us on Twitter @BNYMellon or visitour newsroom at for the latestcompany news.
BNY Mellon Marketing
It is an exciting time to join BNY Mellon Marketing.Under the leadership of a new Chief Marketing Officer, Marketing has embarkedon a transformation to drive even stronger brand recognition and increasedclient loyalty to drive organic growth. We are creating a world-class marketingorganization, comprised of new strategies, people, processes and capabilities,integrated to deliver business results. Marketing and Corporate Strategy bothreport into the Bank's head of Strategy, and have a close, collaborativepartnership to develop and execute the Company's top growth initiatives.
Role description and opportunities
The role is responsible for contributing to the marketingstrategy and execution in promotion of BNY Mellon's Pershing business to growth-mindedadvisory firms in North America. As a trusted and leading service provider wehelp sophisticated registered investment advisory firms manage their businessesefficiently so they can serve their clients effectively. Our clients includesome of the most successful advisory firms in the world, and they turn to usfor the unmatched strength, high-touch service, comprehensive wealth managementsolutions and industry expertise that only BNY Mellon's Pershing can provide.

The Senior Marketing Manager will join a team of marketersto communicate the end-to-end custodial, operational, trading and practicemanagement support for investment managers, trust companies, wealth managers,family offices and turnkey asset management providers. The role requires a deepunderstanding of the business, client needs and the landscape across theevolving investments ecosystem, with the goal of increasing brand awareness,client acquisition, engagement and retention.
Key responsibilities include the following
Contributeto a marketing plan that tells a comprehensive story of the brand, products andservices for the wealth and advisory segment its constituent sub-segments andexecute on key initiatives whether leading or supporting

Supportomni-channel content including but not limited to collateral, social media andpodcast content, by-line articles, event invitations as well as speaker and presentationsupport for industry and hosted events, and nurture campaigns

Challengethe status quo by bringing new, bold marketing ideas that position the brandand wealth and advisory solutions and services to drive client acquisition,organic growth and client retention

Executeand optimize go-to-market strategies and marketing campaigns across keyaudiences; contribute and track related KPIs and associated budget

Effectivelypresent ideas, plans, and rationale to internal stakeholders

Workclosely with other marketing colleagues, communications and business leads todevelop a marketing content calendar and package content for differentaudiences, channels and geographies

Strongpartner that understands and embodies a culture of collaboration with all teammembers

Facilitateproductive working relationships with events team, digital marketing team, designand other marketing colleagues on cross-functional team projects

Seekto improve processes and effectiveness of time spent, offer and implementsolutions.


A successfulcandidate should ideally have these qualifications

Stellar marketing,communication and interpersonal skills at all levels of business

Proven ability to workeffectively in a results-driven, team-oriented environment and ability tonavigate and excel in a matrixed reporting environment

Strong work ethic andattention to detail

Ability to work in afast-paced, dynamic environment with strong accountability, proactivity andurgency

Bachelor's degree orthe equivalent combination of education and work experience required

12+ years of relatedexperience in the securities or financial services industry is preferred

This role will be basedin Jersey City, NJ.

BNY Mellon is an Equal Employment Opportunity/Affirmative Action Employer.
Minorities/Females/Individuals With Disabilities/Protected Veterans.

Primary Location: United States-New Jersey-Jersey City
Internal Jobcode: 09703
Job: Sales/Marketing
Organization: Pershing Domestic-HR06431
Requisition Number: 1915306