Product Marketing Manager Product Marketing Manager …

TIAA-CREF
in Charlotte, NC, United States
Permanent, Full time
Be the first to apply
Competitive
TIAA-CREF
in Charlotte, NC, United States
Permanent, Full time
Be the first to apply
Competitive
Product Marketing Manager
All companies + Hiring difference makers. ☰ Multi-Asset Product Marketing Manager, VP New 💼 Nuveen 📅 1 day ago Post Date Apply for Job Share this Job

Nuveen, the investment manager of TIAA, offers a comprehensive range of outcome-focused investment solutions designed to secure the long-term financial goals of institutional and individual investors. Its affiliates offer deep expertise across a comprehensive range of traditional and alternative investments through a wide array of vehicles and customized strategies. For more information about the firm please visit our website at 

Nuveen is seeking a  Multi-Asset Product Marketing VP who will be responsible for developing and executing comprehensive marketing strategy and plans supporting Nuveens multi-asset investment platform and Nuveens transformation to an asset allocation and needs-based distribution approach.  Primary responsibilities include developing marketing strategy and implementation to support multi-asset models and portfolio construction tools, collaborating to create portfolio construction-based thought leadership, partnering to integrate single strategies into asset allocation concepts and managing updates of existing marketing material. This individual will execute product launches and platform placement support, campaigns, digital and social media content, sales enablement tools and baseline marketing collateral for both internal and external audiences.

Our Marketing organization is matrixed and requires this individual to demonstrate the ability to successfully work with a variety of stakeholders and discipline experts to drive key multi-asset marketing initiatives.  This individual will also work closely with Product Management, the Multi-asset Investment and Client Portfolio Management teams, Performance, and Compliance to ensure timely execution of projects that align with firm-wide priorities, and to help raise awareness of and meaningfully grow or retain assets.  Position location is Chicago, IL, Charlotte, NC or New York, NY.  

Responsibilities:

  • Develop and execute comprehensive marketing plans in collaboration with marketing verticals (thought leadership, brand and design, PR, client marketing, product marketing, digital, demand generation) including tactical and strategic content, production, and distribution for multi-asset portfolio content, tools, and models.

  • Understand Nuveens brand strategy, competitive assets, and market position to develop and lead strong messaging hierarchy and effective content strategy supporting our multi-asset capabilities, models, and products

  • Collaborate with internal partners to seek new ways to position model portfolios and asset allocation advice in alignment with client segment goals and journeys

  • Communicate marketing initiatives with internal partners and support compilation and dissemination of regular marketing initiatives and metrics reporting. Regularly solicit feedback and information for improvement

  • Manage and execute periodic updates of marketing collateral and web content including brochures, presentations, allocation updates, web pages and digital content, and other sales-enablement tools.

  • Ensure proper alignment of resources against model and SMA portfolios, striving for automation when possible

  • Work with compliance departments to ensure materials meet FINRA and/or SEC regulatory guidelines, supporting compliance processes from initial submission to final approval

  • Take initiative to explore new approaches to increase efficiency and improve processes without sacrificing creativity or quality

  • Proofread all marketing content throughout the development and approval process to ensure it is accurate and compliant with regulations and Nuveen style

Requirements:

  • Minimum of 7 years of marketing experience in the asset management or financial services industry including work in multi-asset solutions and/or model portfolios

  • Bachelors degree from an accredited four-year college or university or equivalent work experience

  • 5-7 years experience working  with Microsoft Office tool skills required (Word, PowerPoint, Outlook, Excel)

  • 3-5 years understanding of marketing workflow tools and CRM system capabilities desired

  • 5-7 years understanding of financial markets and industry terminology

  • Preferred

  • Deep knowledge of asset allocation and portfolio construction concepts and approaches

  • Strong marketing background and evidence of success

  • Experience crafting clear, compelling and compliant marketing messaging

  • Working knowledge of investment industry concepts and SEC and FINRA regulatory requirements

  • Understanding of distribution processes across various channels (retail, institutional, international)

  • Series 6 or 7 license a plus

Equal Employment Opportunity is not just the law, its our commitment. Read more about the .

If you need assistance applying due to being visually or hearing impaired, please email , or call

We are an Equal Opportunity/Affirmative Action Employer. We will consider all qualified applicants for employment regardless of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other legally protected status.

Additional Information
  • Requisition ID: 1729208
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