Director of Communications Director of Communications …

in Charlotte, NC, United States
Permanent, Full time
Be the first to apply
in Charlotte, NC, United States
Permanent, Full time
Be the first to apply
Director of Communications
Director, Executive and Internal Communications Charlotte, NC, United States/en-US/Barings/job/Charlotte--NC-United-States/Director--Executive-and-Internal-Communications_JR_001646/apply

At Barings, we are as invested in our associates as we are in our clients. We recognize those who work diligently for us and reward them for personal and professional integrity, communication skills, distinct competencies and expertise in specific strategies, ability to collaborate as a team member and true dedication to the interests of our clients.

We thank you for your interest in joining the Barings team, and invite you to explore our current employment opportunities.

Business Unit:

Corporate Communications

Title: Director, Executive and Internal Communications

Department: Corporate Communications

Location: Charlotte, NC

Barings is a $325+ billion* global asset management firm dedicated to meeting the evolving investment and capital needs of our clients. We build lasting partnerships that leverage our distinctive expertise across traditional and alternative asset classes to deliver innovative solutions and exceptional service. Part of MassMutual, Barings maintains a strong global presence with over 2,100 associates and offices in 17 countries. Learn more at .

1as of June 30, 2019

Job Summary

Reporting to the Chief Communications Officer and serving as a communications strategist to senior leadership and the firm broadly, the Executive and Internal Communications Director content creator and editorial leader will develop and execute internal communications for Barings, ensuring that they mirror and support the image and aspirations of Barings brand and reputation globally. This is a new global role and the ideal candidate will possess a laser-like focus on improving employee engagement, finding great stories to tell.

The Executive and Internal Communications Director is a key member of the Corporate Communications team and is responsible for driving bold, creative, strategic narratives and engaging content on the firms priorities, on what makes Barings a great place to work, why our businesses are successful, and how we make a difference through our mission-driven purpose. Additionally, the individual will manage the overarching internal editorial strategy, partner with contributors to create and deliver employee-focused and business-oriented content across a variety of channels to further amplify Barings competitive advantage and support executives in delivering the firms messaging.

The Director will be responsible for creating and executing consistent, integrated communications strategies to deliver the firms business mission, goals and promote community involvement and impact. The successful candidate will have a demonstrated ability to partner across the firm, collaborating closely with Marketing, Investments, Strategy, HR, Recruiting, Technology, Legal, Compliance, Barings Global Institute and other areas, drive strategic outcomes; have fluency with new and emerging communications tools, strategies, techniques; and a track record of operating at consistently high standards in a dynamic, constantly changing global business environment.

Primary Responsibilities

  • Design and implement a compelling employee-focused and business-oriented editorial strategy following a deep dive and intake from a variety of sources
  • Develop engaging content to reach key audiences
  • Work collaboratively with other content creators through the editing process to ensure that content to be is compelling and on-brand
  • Surface and curate user-generated content from key business areas
  • Oversee management of the content pipeline to deliver timely and relevant information and experiences across core channels
  • Identify subject matter experts, internal influencers and support development of strategic content programs that spotlight employees and key initiatives
  • Think vertically and horizontally about innovative and stakeholder-centric ways to deliver engaging content through all communications channels internally, via social media and other digital properties
  • Participate in the research, planning and implementation of internal campaigns and ongoing programs
  • Responsible for key audience acquisition and engagement metrics using tools such as Poppulo
  • Develop content for publishing or distribution proof, format and tag articles and memos, select appropriate images or visual assets, and secure necessary approvals
  • Help manage reactive requests with urgency and accuracy
  • Help develop a deep knowledge of Barings business and value propositions for employees, clients and investors
  • Develop strong working relationships with all Communications and Marketing team members in the US, UK, Europe and APAC to create operational synergies and efficiencies
  • Ensure all confidential information, such as organizational announcements are handled properly and with discretion
  • Drive content production and oversight of logistics for town halls, webcasts and other employee forums


  • Bachelors degree, plus 7+ years of corporate communications, PR agency, consultancy, journalism and/or marketing experience
  • Excellent verbal communication skills, particularly among team members, business partners and content creators
  • Exceptional writing and editing abilities, including spelling and grammar skills, with an exceptional eye for detail
  • Innovative approach to content types thinking beyond the written word to consider visual, video, audio, in-person experiences and more as possible channels
  • Creative, results-oriented problem-solver with ability to operate across three time zones in a fast-paced environment with resilience, intellectual curiosity and adaptability
  • Analytical thinking and ability to integrate input from multiple stakeholders while working to deadlines
  • Proven ability to synthesize complex, at times esoteric financial institution materials and to craft creative, persuasive content for global audiences
  • Strong project management and organizational skills with aptitude for managing simultaneous projects in a deadline-driven work environment
  • An energetic team player and driven self-starter, with a positive mindset and excellent work ethic
  • Ability to build strong relationships with senior stakeholders, both within the global communications team and the wider business
  • Takes ownership and sees things through
  • Proficient Microsoft Office Suite and Excel skills; advanced skills a plus

Additional Qualifications

  • Deep knowledge of industry-leading strategies and methodologies, including:
    • Effective storytelling and content development and management
    • Content platform management and optimizing search
    • Employee engagement and change communications
    • Analytics and measurement
  • Experience with communications tools (e.g., Adobe Photoshop, MS Office360, SharePoint, Poppulo)
  • Experience working hand-in-hand with outside consultants and other vendors; contract negotiation skills
  • Knowledge of core web technologies including web content management, web personalization tools, marketing automation platforms, HTML, CSS, JavaScript, and/or other common web programming languages

Barings is an Equal Employment Opportunity employer; Minority/Female/Age/Sexual Orientation/Gender Identity/Individual with Disability/Protected Veteran. We welcome all persons to apply.

Posted TodayFull timeJR_001646

Barings is a leading global asset management firm dedicated to meeting the evolving investment and capital needs of our clients. We build lasting partnerships that leverage our distinctive expertise across traditional and alternative asset classes to deliver innovative, institutional-quality solutions and service.

Our team-driven culture is based on transparency, responsibility and putting our clients interests first. We listen to our clients to understand their needs, so that we can be a strategic advisor and long-term partner in meeting their unique investment goals. Risk management and protecting our investors capital over the long term is an essential component of our lasting partnerships.

Barings is also committed to building long-term relationships with our associates and providing opportunities and support to help them succeed. With our expanding business and global footprint, Barings offers a wealth of opportunities for associates who share our culture, values and commitment to excellence in client service.

As an organization, we believe that a diversity of perspectives and strengths is essential to meeting the evolving needs of our clients, and we are committed to attracting and retaining a talented workforce as diverse as the clients and communities that contribute to our success.