Senior Manager - Product Marketing, Communications and Training Senior Manager - Product Marketing, Communications  …

Ameriprise Financial, Inc.
in Minneapolis, MN, United States
Permanent, Full time
Be the first to apply
Ameriprise Financial, Inc.
in Minneapolis, MN, United States
Permanent, Full time
Be the first to apply
Senior Manager - Product Marketing, Communications and Training
Job Description

The Senior Manager - Investment Products Marketing, Communications Training is responsible for developing and executing content strategies (marketing, communication, and training) for investment products and solutions within Wealth Management Solutions at Ameriprise Financial. This role will support efforts designed to increase awareness, understanding and sales of Wealth Management Solutions with advisors, clients, and sales consulting groups. This position reports to the Sr. Director - Product Marketing, Communications and Training.


• Develop content strategies to increase awareness and drive growth of Wealth Management Solutions
• Create content to support investment products initiatives. Work with large cross-functional teams across the organization to ensure alignment and integration.
• Plans, writes, and implements content strategies and tactics that support integrated plans. Works individually or with a team to prepare marketing collateral, communications, sales literature, training materials, social media releases, etc.
• Serve as primary liaison with internal partners - legal, compliance, creative services, production services, product development, sales strategy, trading desk, etc.
• Drive measurable program results. Track program participation and results and provide recommendations for improvements, execute approved recommendations quickly across the organization to ensure alignment and integration.

Required Qualifications

• 7-10 years' experience in investments or non-financial product Marketing, Communications and Training
• Bachelor's Degree in Marketing, Communications, Training or equivalent in a related field
• Active FINRA Series 7 or the ability to obtain in 120 days
• Ability to think strategically with proven ability to work as a leader within teams to motivate collaboratively influence others
• Strong, demonstrated writing skills -- including content research and audience strategies
• Exceptional marketing, communication, training, project management and organizational skills
• Experience in developing and implementing dynamic content strategies
• Familiar with assessing campaign performance and using data to maximize results
• Must be a self-starter, solution-focused and have ability to work independently
• Proven ability to prioritize, coupled with strong attention to detail in a fast-paced environment
• Robust knowledge and experience working with Microsoft Office products (e.g., PowerPoint, Word, Excel)

Preferred Qualifications

• Strong knowledge of investments and/or financial products and services (i.e. investment advisory/managed accounts, retirement plans)
• Knowledge of design and email marketing automation tools (e.g., Eloqua, Salesforce Marketing Cloud, Adobe Creative Suite)

About Our Company

With the right company, life can Be Brilliant®. At Ameriprise Financial, we're not just in the business of helping clients with their financial goals - we also help our advisors and employees reach their true potential by embracing an inclusive and collaborative culture. We celebrate the unique qualities and reward the contributions of our talented, passionate employees. If you're motivated and want to work for a strong, ethical company that cares about you and your community, take the next step with Ameriprise Financial and we can Be Brilliant® together.

Ameriprise Financial is an equal opportunity employer. We consider all qualified applicants without regard to race, color, religion, sex, national origin, genetic information, age, sexual orientation, citizenship, gender identity, disability, veteran status, marital status, family status or any other basis prohibited by law.
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