Senior Analyst Senior Analyst …

in Boston, MA, United States
Permanent, Full time
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in Boston, MA, United States
Permanent, Full time
Be the first to apply
Senior Analyst
Job Opportunity Senior Campaign Analyst Senior Campaign Analyst -1905244 Description

The Senior Campaign Analyst, within Direct Marketing, is responsible for overseeing the campaign lead strategy for 1:1 direct marketing initiatives and executing the end-to-end campaign process. S/he will be responsible for leading complex multi-channel campaigns and enforcing customer contact policies and strategy. By supporting the overall marketing strategy, the senior campaign analyst will be contributing to customer growth and sales initiatives.

This department partners with internal marketing and business teams to design, build and execute email, direct mail and CRM campaigns leveraging Unica or SAS Campaign. Analysts independently execute the entire campaign process, from receipt of campaign requirements to file production. Analysts must be able identify and resolve issues in campaign builds and work collaboratively with other team members to peer review each others work. In addition to coordinating campaign tasks, the Campaign Analyst also works closely with our database team and is responsible for communicating the campaign status to internal colleagues and stakeholders.

Responsibility Statements:

  • Ensures compliance with Santander and information security policies and regulatory requirements
  • Collaborates with marketing & business line partners to define targeted campaign solutions to achieve agreed upon goals
  • Evaluates campaign project plans and recommends any changes applicable to ensure compliance with campaign business flow and production process
  • Execution of complex multi-step, multi-channel campaigns
  • Follows Quality Check process and validation steps for all campaign development to ensure all campaign tactics align with best practices
  • Manages ongoing lead distribution and ensures SLA agreements are met.
  • Analyzes campaign performance and compiles post-mortem campaign analysis to understand success and areas of future opportunity
  • Builds and executes high performance campaigns to drive customer acquisition, satisfaction, growth, and retention among target segments

  • Bachelor's Degree in Finance, Economics, Computer Science, Mathematics/Statistics, Management Information Systems, or other equivalent field; Master's Degree preferred
  • 5+ years of relevant work experience in direct or database marketing or knowledge of financial services, retail or telecommunications industries preferred
  • Proficiency in IBM Campaign or Unica required
  • Experience with lead generation tools required
  • Experience with CRM systems, SAS Enterprise Guide, SAS Customer Intelligence Studio highly preferred but not required
  • Experience with IBM DSI highly preferred but not required
  • Knowledge of cross-channel execution and best practices including data security requirements and legal and compliance regulations
  • Proven success with campaign measurement and analytical insights
  • Advanced knowledge of data mining, and segmentation techniques
  • Advanced knowledge of statistical applications within Financial Services to interpret data requests and identify data analytics opportunities
  • Demonstrated data analysis, data presentation, and data development skills.
  • Ability to adapt to rapidly changing business environment
  • Ability to communicate at all levels with clarity, poise, maturity and precision both written and verbal
  • Ability to leverage technology to improve and automate business tasks
  • Ability to maintain and report on confidential information in an appropriate manner
  • Strong attention to details and can analyze information quickly
  • Strong project management skills

At Santander, we value and respect differences in our workforce and strive to increase the diversity of our teams. We encourage everyone to apply.

Job : Marketing Technology Primary Location : Massachusetts-Boston-75 State Street - 06366 - State Street-Corp Organization:Consumer & Business Banking (1001) Schedule : Full-time Job Posting : Oct 2, 2019, 6:54:12 PM


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