Regional Marketing ManagerGrant Thornton1/7/2020 7:57:42 AMJOB ID: 045820Specialty: Boston, Massachusetts Grant Thornton is collaborative, entrepreneurial and on the move. As part of a dynamic global organization of 47,000 people serving clients in more than 140 countries, we have the agility and focus it takes to be a leader.
Regional Marketing Manager – East Region
Regional marketplace activation managers are experienced marketers who work as part of a team of marketing professionals at Grant Thornton who operate to engage and drive revenue growth through relationship-building and brand-building activities, campaigns and programs in priority markets within each region.
The marketplace activation team is accountable among other responsibilities for executing an overarching engagement plan – grounded in data – for the region’s broader account portfolio that drives the firm’s brand. This includes leveraging the full portfolio of national investments – brand experiences, sponsorships, content, industry, digital and CSR –to increase connectivity within one of our six regions.
Regional marketplace activation managers work closely with and under the regional marketplace activation leaders, while also often coaching other marketing professionals on the team, to develop marketing strategies & tactics for the region’s marketing plans.
In the development & execution of the individual regional marketing plans, marketplace activation managers focus on driving national marketing programs, campaigns, investments & assets to the region. Campaigns & programs might include live or digital events (content-driven, hospitality/sports marketing, etc.), social media engagement, or CSR involvement, among others.
The marketplace activation manager engages directly with Grant Thornton senior executives (regional leaders, service line leaders, etc.) who are mobilized around the priority markets to drive forward activity and revenue with alignment to Grant Thornton’s growth strategy.
ESSENTIAL DUTIES AND RESPONSIBILITES
Strategic Planning and Counsel – proactively identify opportunities to increase brand awareness of Grant Thornton with clients, prospects and communities within regions and priority market; partnering with marketing colleagues to leverage and/or expand national campaigns.
Agent of Change – align to Grant Thornton marketing and brand strategy and ensure that overall marketing & sales efforts are successful for large priority markets
National Campaign Execution – drive the effective implementation & execution of national marketing campaigns and programs direct to the regional level. Be a connector – understand the regions needs & the firm’s assets and connect the two. Ensure that industry, service line & client program initiatives are integrated in to the region – and that they are implemented with an eye at engagement and driving a high-degree of cross-sell and other revenue.
Collaboration, Innovation & Creativity – work with numerous team members across marketing & sales (digital, content, comms, design, BDEs, etc.) to develop and execute impactful and innovative programs, communications, initiatives & campaigns centered on driving engagement & revenue in priority markets. Proactively provide feedback to national marketing counterparts regarding effectiveness of campaigns & opportunities for deeper engagement within regions through enhancements to campaigns.
Help Build the Brand & Marketplace Activation Team’s Culture – actively seek opportunities to engage with team members through meetings, campaign/program execution, and 1:1 opportunities to help build a culture of collaboration & impact.
Measurement & ROI evaluation – commit to a hyper-focus on impact & contribution, doing so by leading, in conjunction with the account marketing leader, consistent KPI measurement and evaluation of ROI the program/campaign level & at the regional level. Ensure activities, revenue, engagement, etc. is tracked in our CRM database.
Communication – effectively communicate (oral, written and interpersonal) with internal client-serving stakeholders, clients & other external contacts, marketing team members, marketing leadership and other stakeholders.
Project Management – manage and execute complex, multi-channel marketing programs & campaigns designed to drive revenue. Manage with high contribution & impact while juggle competing priorities and stakeholders.
Intellectual Curiosity/Learning Mentality – actively seek out opportunities to learn from team members and others within the marketing & sales organization; demonstrate a desire to advance marketing acumen and understanding of the business. Serve on a regional or firmwide taskforces or special projects.
Market Research – demonstrate strong capabilities in data analysis & market research that drive decision-marking for change, for marketing plan development, and for regional programs/campaigns/initiatives, among others.
Bachelor’s degree in marketing, communications, business or related discipline. Minimum 7+ years of marketing or related experience; ideally 5+ years in professional services, consulting, financial services or other B2B marketing with a focus on ABM, events mgmt., relationship building/networking. Previous Big 4 experience a plus. Proven skills working in a matrixed organization and collaborating with internal and external groups, particularly those in senior level/executive management. Has a strong foundation in writing and communications, as well as presentations, ROI reporting, and a variety of marketing functional areas (digital, social, content, design, etc) Exceptional interpersonal skills; communicates well with all levels of management; comfortable advising and coaching partners of the firm. Demonstrated project management skills. Strong attention to detail. Strong knowledge of MS (Outlook, Word, Excel, PowerPoint). Experience with a CRM system (MS Dynamics) Deep understanding of the West markets is key (companies, economic & professional landscape, civic organizations, etc.)
BENEFITS: Grant Thornton LLP promotes a nationally recognized culture of health and offers an extensive array of benefits to meet individual lifestyles. For a complete list of benefits please visit http://www.gt.com/.
Founded in Chicago in 1924, Grant Thornton LLP (Grant Thornton) is the U.S. member firm of Grant Thornton International Ltd, one of the world’s leading organizations of independent audit, tax and advisory firms. Grant Thornton has revenue in excess of $1.56 billion and operates 58 offices across the United States with more than 565 partners and 8,000+ employees. Grant Thornton works with a broad range of publicly and privately held companies, government agencies, financial institutions, and civic and religious organizations. Core industries served include consumer and industrial products, financial services, not-for-profit, private equity, and technology. Grant Thornton focuses on serving dynamic organizations that pursue growth holistically — whether through revenue improvement, leadership, mission fulfillment or innovation.
It is Grant Thornton’s policy to promote equal employment opportunities. All personnel decisions, including, but not limited to, recruiting, hiring, training, promotion, compensation, benefits and termination, are made without regard to race, creed, color, religion, national origin, sex, age, marital status, sexual orientation, gender identity, citizenship status, veteran status, disability or any other characteristic protected by applicable federal, state or local law.
Requisition ID: 045820
Boston, MA Boston, Massachusetts
Equal Employment Opportunity: It is Grant Thornton’s policy to promote equal employment opportunities. All personnel decisions, including, but not limited to, recruiting, hiring, training, promotion, compensation, benefits and termination, are made without regard to race, creed, color, religion, national origin, sex, age, marital status, sexual orientation, gender identity, citizenship status, veteran status, disability, or any other characteristic protected by applicable federal, state, or local law.