Marketing Business Analyst Marketing Business Analyst …

Ameriprise Financial, Inc.
in Boston, MA, United States
Permanent, Full time
Last application, 08 Mar 21
Competitive
Ameriprise Financial, Inc.
in Boston, MA, United States
Permanent, Full time
Last application, 08 Mar 21
Competitive
Marketing Business Analyst
Job Description

We are looking for a marketing business analyst to support day-to-day activities of the Digital Customer Experience team. In this role, you'll assist the marketing technology product owner in day-to-day management of a cross-functional agile team of marketing, sales, technology and data partners to create and optimize the digital customer experience.
The ideal candidate will have experience working with marketing technology tools and/or supporting marketing campaign execution. They are passionate about enhancing the customer experience through digital marketing and are energized by working in a collaborative, team-based environment.

Responsibilities

• Works closely with both marketing leadership and marketing manager(s) to identify requirements, timelines, resources and KPIs for initiatives.
• Ensures information required for email and/or journey are captured in a Campaign Brief/Intake Form.
• Assists with drafting campaign plan and monitoring the execution against the plan.
• Supports campaign workflows during the production process.
• Manages the campaign calendar.

Required Qualifications

• 3+ years of experience working in marketing, ideally with marketing technology tools and/or marketing campaigns.
• Advertising and/or email marketing background.
• Digital communications/CRM experience and knowledge required.
• Strong leadership, planning, and communication skills.
• Ability to manage multiple integrated campaigns simultaneously.
• General understanding of marketing automation technology.
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