Savings - Deposit Marketing - Conversion Rate Optimization Lead - Associate -Chicago, IL

  • Competitive
  • Chicago, IL, USA
  • Permanent, Full time
  • Goldman Sachs USA
  • 16 Oct 18

Savings - Deposit Marketing - Conversion Rate Optimization Lead - Associate -Chicago, IL

MORE ABOUT THIS JOB Consumer and Commercial Banking (CCBD)
Consumer and Commercial Banking brings innovative solutions to traditional banking activities. We are a global team of lenders, investors, risk managers, skilled marketers, web experts and banking specialists. We provide a suite of solutions to help our customers meet their personal financial goals. We make direct investments in, and risk manage, a portfolio of corporate loans and securities. And we help transform distressed communities through investments and loans of private capital.

Digital Finance Description
Digital Finance, a subdivision of CCBD, is composed of the firm's digitally-led consumer businesses which include the global online consumer deposits business and the US online consumer lending business, the firm's first-ever direct-to-consumer platform built from the ground up. Digital Finance combines the strength and heritage of a 149-year-old financial institution with the agility and entrepreneurial spirit of a tech start-up. This unique dynamic allows us to help our customers achieve financial progress through customizable solutions that are grounded in value, transparency and simplicity.

As our Conversion Rate Optimization Lead on the Acquisition Marketing team, you will be responsible for leading and driving continuous improvement of acquisition performance across all channels and customer segments. You will lead the assessment of our current acquisition performance, identify optimization opportunities and turn these ideas into an optimization and testing plan.

You will also help the Acquisition team stay current with industry trends and customer expectations to incorporate them into our optimization plan.

Your Responsibilities

  • Develop and execute a conversion rate optimization strategy and testing plan to increasingly improve acquisition across all channels using a data-driven approach
  • Develop hypotheses, build and execute tests e.g., A/B or multivariate according to the optimization strategy and testing plan
  • Work collaboratively to execute changes based on test results and learnings
  • Use an iterative approach to optimization, continuously taking test results and data into account in formulating new tests and hypotheses
  • Create regular reports based on test results and other ongoing initiatives
  • Contribute to the development and improvement of the Acquisition team's processes, and customer segmentation strateg

Your Skills
  • 5+years of marketing experience.
  • Experience in marketing execution, with digital marketing a plus
  • Experience in identifying target audiences and devising marketing campaigns across channels
  • Have a growth marketing / optimization mindset
  • Ability to work independently and proactively; a self-starter
  • Ability to manage multiple initiatives simultaneously
  • Strong interpersonal, matrixed team relationship management
  • Project management skills and attention to detail
  • Deeply analytical skills, demonstrated creative problem-solving capabilities and intellectually curious
  • Bachelor's Degree required

ABOUT GOLDMAN SACHS The Goldman Sachs Group, Inc. is a leading global investment banking, securities and investment management firm that provides a wide range of financial services to a substantial and diversified client base that includes corporations, financial institutions, governments and individuals. Founded in 1869, the firm is headquartered in New York and maintains offices in all major financial centers around the world.

© The Goldman Sachs Group, Inc., 2018. All rights reserved Goldman Sachs is an equal employment/affirmative action employer Female/Minority/Disability/Vet.