As a Strategic Marketer, you are a business leader and advisor first and foremost; a strong storyteller and savvy digital marketer with good industry expertise as a foundation. Your role is to take a customer-first, industry-centric, content-rich campaign approach with our activities in the market to elevate our brand and lead in your target vertical segment.
Success in the role requires:
The Sector Marketing Lead will work with the sector business team to develop a marketing strategy for the sector, define the target audience and develop an execution plan to increase awareness, reputation and consideration for Capgemini’s services and solutions for the industry. Across the US, the markets we compete in demonstrate huge growth potential, strong competitors, a vibrant partner ecosystem and one in which Capgemini has made strategic investments. Additionally, the marketer is accountable for campaign execution, sales-marketing integration, and industry marketing engines and must hold high standards in operational marketing excellence.
Marketing Campaign Execution
This role requires strong collaboration skills and the ability to work with all levels of the organization including senior leadership, third-party industry strategy groups and associations, senior partner executives, press and analysts. You need to be proactive, decisive, resourceful, detail- and results-oriented; be innovative in your marketing approach while at the same time disciplined about measuring impact and effectiveness.
Experience & Qualifications
Candidates should be flexible / willing to work across this delivery landscape which includes and not limited to Agile Applications Development, Support and Deployment.
Applicants for employment in the US must have valid work authorization that does not now and/or will not in the future require sponsorship of a visa for employment authorization in the US by Capgemini.
Capgemini is a global leader in consulting, digital transformation, technology and engineering services. The Group is at the forefront of innovation to address the entire breadth of clients’ opportunities in the evolving world of cloud, digital and platforms. Building on its strong 50-year+ heritage and deep industry-specific expertise, Capgemini enables organizations to realize their business ambitions through an array of services from strategy to operations. Capgemini is driven by the conviction that the business value of technology comes from and through people. Today, it is a multicultural company of 270,000 team members in almost 50 countries. With Altran, the Group reported 2019 combined revenues of €17billion.
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Capgemini is an Equal Opportunity Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, national origin, gender identity/expression, age, religion, disability, sexual orientation, genetics, veteran status, marital status or any other characteristic protected by law.
This is a general description of the Duties, Responsibilities and Qualifications required for this position. Physical, mental, sensory or environmental demands may be referenced in an attempt to communicate the manner in which this position traditionally is performed. Whenever necessary to provide individuals with disabilities an equal employment opportunity, Capgemini will consider reasonable accommodations that might involve varying job requirements and/or changing the way this job is performed, provided that such accommodations do not pose an undue hardship.
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