Vice President, Product Marketing - ATL Vice President, Product Marketing - ATL …

BlackRock
in Atlanta, GA, United States
Permanent, Full time
Last application, 20 Jan 20
Not Specified
BlackRock
in Atlanta, GA, United States
Permanent, Full time
Last application, 20 Jan 20
Not Specified
About this role Are you someone who is passionate about launching new products and services? Are you a creative and innovative marketer who enjoys crafting tailored communications, training and marketing to end users? Do you have experience leading product marketing efforts as part of a

About this role

Are you someone who is passionate about launching new products and services? Are you a creative and innovative marketer who enjoys crafting tailored communications, training and marketing to end users? Do you have experience leading product marketing efforts as part of a transformation program? If so, then we want to talk to you!

The Client Experience Platform team is leading a transformation at BlackRock to digitize and modernize the employee and client experience. We are looking for someone who is dynamic, creative, and with great interpersonal skills to lead our product marketing initiatives as part of this platform. The ideal candidate will have past experience launching new applications, products or services with both internal and external end-users as well as a proven track record of driving adoption. The ideal candidate will be a collaborative partner to internal stakeholders to develop content and messaging to drive adoption, as well as comfortable delivering content to large and executive audiences as part of the communications & adoption plans developed by the Product Marketing Lead. Success in this role requires an understanding of our end-users and an understanding of the experiences we are building as part of Client Experience Platform and the ability to connect the two in a way that resonates with the end-user to drive adoption.



Role Responsibilities:

  • Collaborate with product managers to build impactful, repeatable go-to-market processes for when and how product changes and launches are communicated to the market and internal teams
  • Drive and coordinate Client Experience Platform launch calendars, ensuring alignment with the product roadmap
  • Develop and execute a communication strategy to support product launches and ongoing adoption
  • Develop and own external-facing product marketing collateral & content (one-pagers, user stories, positioning statements)
  • Develop and deliver internal & external training guides and training sessions to drive adoption
  • Ability to develop an understanding of our client & colleague needs in order to develop tailored product marketing & communication plans to drive adoption
  • Understand the competitive landscape, serving as an expert on our competition and how their comparable products are positioned
  • Creative thinker that can generate innovative marketing ideas and influence team of cross-functional partners
  • Deeply understand our digital products and translate that knowledge into impactful internal tools and collateral for client-facing teams
  • Support the creation of outstanding product demos with meaningful demo journeys to be used by our client-facing teams
  • Analyze product campaign & adoption data to understand which product marketing tactics are driving the best adoption to optimize product marketing playbook


Preferred Experience:

  • 5+ years in a product marketing role
  • Industry knowledge of Financial Services/Asset Management vertical preferred
  • Demonstrated ability in launching and growing innovative products
  • Experience working with global sales teams
  • Strong skills in communication, writing, and ability to work well cross-functionally
  • Outstanding teammate with proven ability to lead through influence
  • Proven track record in performing well in a fast-paced environment and organizational skills to manage multiple projects with tight deadlines effectively

BlackRock’s purpose is to help more and more people experience financial well-being. As a fiduciary to investors and a leading provider of financial technology, our clients turn to us for the solutions they need when planning for their most important goals. As of June 30, 2019, the firm managed approximately $6.84 trillion in assets on behalf of investors worldwide. For additional information on BlackRock, please visit www.blackrock.com/corporate | Twitter: @blackrock | Blog: www.blackrockblog.com | LinkedIn: www.linkedin.com/company/blackrock.

BlackRock is proud to be an Equal Opportunity and Affirmative Action Employer. We evaluate qualified applicants without regard to race, color, national origin, religion, sex, sexual orientation, gender identity, disability, protected veteran status, and other statuses protected by law.

BlackRock will consider for employment qualified applicants with arrest or conviction records in a manner consistent with the requirements of the law, including any applicable fair chance law.

About BlackRock

BlackRock’s purpose is to help more and more people experience financial well-being. As a fiduciary to investors and a leading provider of financial technology, our clients turn to us for the solutions they need when planning for their most important goals. As of September 30, 2019, the firm managed approximately $6.96 trillion in assets on behalf of investors worldwide.

For additional information on BlackRock, please visit www.blackrock.com/corporate | Twitter: @blackrock |

Blog: www.blackrockblog.com | LinkedIn: www.linkedin.com/company/blackrock

BlackRock is proud to be an Equal Opportunity and Affirmative Action Employer.  We evaluate qualified applicants without regard to race, color, national origin, religion, sex, sexual orientation, gender identity, disability, protected veteran status, and other statuses protected by law.

BlackRock will consider for employment qualified applicants with arrest or conviction records in a manner consistent with the requirements of the law, including any applicable fair chance law.


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