Senior Associate, Campaign Execution #64642

  • Competitive
  • Tampa, FL, USA
  • Permanent, Full time
  • New York Life Insurance Company
  • 18 Feb 18 2018-02-18

Senior Associate, Campaign Execution #64642

New York Life Insurance Company ("New York Life" or "the company") is the largest mutual life insurance company in the United States*. Founded in 1845, New York Life is headquartered in New York City, maintains offices in all fifty states, and owns Seguros Monterrey New York Life in Mexico.

New York Life is one of the most financially strong and highly capitalized insurers in the business. The company reported 2016 operating earnings of $1.954 billion. Total assets under management at year end 2016, with affiliates, totaled $538 billion. As of year-end 2016, New York Life's surplus was $23.336 billion**. New York Life holds the highest possible financial strength ratings currently awarded to any life insurer from all four of the major ratings agencies: A.M. Best, A++; Fitch AAA; Moody's Aaa; Standard & Poor's AA+. (Source: Individual Third Party Ratings Report as of 8/17/16).

Financial strength, integrity and humanity-the values upon which New York Life was founded-have guided the company's decisions and actions for over 170 years.

Support the development and execution of strategies for Customer Marketing. Act as a database marketing strategist on the Customer Marketing team, understanding available customer data and how to apply it to best support the channel manager in developing new sales ideas and business case analyses.

Assist with the annual planning process. Evaluate opportunities and develop recommendations that leverage knowledge of results-to-date.
Combine business insight and knowledge of available data with superior campaign execution (via Unica), and execute in a timely and accurate manner.
Seek improvement in existing operational and technical processes to make the work of the team more automated and efficient.

  • Manage the strategic development of new sales ideas and business case analyses based on understanding available customer data sources. Uses data and recommends new sources of data in innovative ways to provide insight and propel innovations.
  • Leads the development and recommendation of complex/nontraditional marketing programs (via Unica) in a timely and accurate manner to drive new sales growth and support the expansion of marketing efforts. Viewed as the technical expert on the Customer Marketing team, combines business insight and knowledge of available data with superior campaign execution and technical expertise.
  • Leads day-to-day and small-moderate scope Systems projects; supports channel manager on larger Systems initiatives.
  • Develops and executes or recommends system enhancements for improving the operations of database marketing programs. Seeks improvement in existing operational and technical processes to make the work of the team more efficient.
  • Manage interactions with support departments as issues with customer marketing campaigns arise. Identifies root causes and develops and recommends strategic solutions to prevent recurrences.


  • Bachelor's Degree in Marketing, Business Administration, Operations, Information Systems preferred
  • 3+ years related experience required
  • Proficiency with Excel, Access, and Showcase
  • Proficiency with Unica/IBM Campaign
  • Knowledge of database structure, queries, and reporting techniques
  • Attention to detail
  • Ability to think strategically
  • Self motivated, independent and flexible
  • Understands how available customer data can be applied within campaign management technology (Unica Campaign) to further expand support offered to customer marketing programs
  • Ability to prioritize projects and assignments, and allocate time efficiently
  • Demonstrated understanding of the customer marketing strategy and sales goals
  • Ability to navigate data and applies it in support of making valuable business decisions, to drive growth and innovation in the channel
  • Ability to review processes and procedures in place today; ability to innovate to add further efficiency to the work of the team
  • Possesses knowledge of how customer marketing strategies can affect other areas, and can communicate clearly when changes are necessary to minimize impacts to goals and processes
  • Ability to serve as the team's technical expert as it relates to the Unica software, lending knowledge to new/junior teammates. Combines business insight and knowledge of available data with superior campaign execution, and leads the development of complex/nontraditional marketing programs in Unica
  • Ability to work with limited supervision and assume responsibility for campaign deadlines
  • Ability to act as liaison with operational departments ensuring all needs are considered and met so that the Customer Marketing channel can have successfully executed testing conditions
  • Ability to Seeks to revise or replace existing procedures to make team more efficient.
  • Uses a wide variety of customer data to support development of new sales ideas/marketing strategies/campaigns.
  • The ability to think quickly and with a broad scope is expected.
  • Ability to provide timely resolution to issues; such as, source code upload issues, data discrepancies affecting other departments
  • Ability to work collaboratively with their supervisor to recommend more efficient procedures for campaign management & execution and implement them.
  • Ability to express original ideas and solutions in strategic discussions. Will make daily decisions that will impact strategy, processing and mail dates. Will have a high degree of responsibility for resolving a full range of issues related to customer marketing
  • Excellent written and oral communication skills are required. In managing the campaigns, this position provides information on time lines, deliverables and testing. Communicates with outside departments (Systems, Member Services), regarding technology projects, database intricacies and complex issue resolution



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* Based on revenue as reported by "Fortune 500, ranked within Industries, Insurance: Life, Health (Mutual)," Fortune Magazine, June 17, 2016. See for methodology.
** Total surplus, which includes the Asset Valuation Reserve, is one of the key indicators of the company's long-term financial strength and stability and is presented on a consolidated basis of the company.

1. Operating earnings is the key measure use by management to track Company's profitability from ongoing operations and underlying profitability of the business. This indicator is based on generally accepted accounting principles in the US (GAAP), with certain adjustments Company believes to be appropriate as a measurement approach (non GAAP), primarily the removal of gains or losses on investments and related adjustments.

2. Assets under management represent Consolidated Domestic and International insurance Company Statutory assets (cash and invested assets and separate account assets) and third party assets principally managed by New York Life Investment management Holdings LLC, a wholly owned subsidiary of New York Life Insurance Company.