Existing Customer Marketing Manager Existing Customer Marketing Manager …

Barclays
in Wilmington, DE, United States
Permanent, Full time
Last application, 16 Jul 21
Competitive + Excellent Benefits
Barclays
in Wilmington, DE, United States
Permanent, Full time
Last application, 16 Jul 21
Competitive + Excellent Benefits
As a Barclays Existing Customer Marketing (ECM) Lead, you will be responsible for the strategy, management, customer experience, and performance for Existing Customer Marketing for our retail partners. Key responsibilities include marketing, stakeholder management, and providing input into strategies related to aspects of existing customer treatments. Your role will determine strategies to maximize performance including early month on book, product upgrades, spend campaigns, and benefits reinforcement.

What will you be doing?

  • Maintaining direct relationship with our retail segment leadership and retail partner as well as building and maintaining good, positive relationships with key stakeholders
  • Developing the strategies to achieve growth targets surrounding onboarding of a new customer, drive benefit reinforcement, product upgrades, and spend initiatives
  • Managing financial drivers to maximize P&L performance
  • Being accountable for the strategy, development, management, and optimization 

What we’re looking for:

  • Bachelor’s degree required (Business related field)
  • Proven, significant experience in marketing or partnership 
  • Proven, significant experience of credit card banking industry, with retail experience preferable

Skills that will help you in the role:

  • Demonstrated leadership ability
  • Proven track record of marketing business development and setting strategic direction
  • Demonstrated P&L accountability and ownership
  • Excellent communication, analytical and decision making skills

Where will you be working?

Barclays' Wilmington campus includes two beautiful buildings located along the historic Wilmington Riverfront. A glance out our windows reveal a scenic look at the Christina River, along with a growing riverfront community of luxury apartments, shops, and restaurants. Additionally, the Wilmington train station is a short walk away making travel from New York and Washington, DC convenient.

Barclays logo
More Jobs Like This
See more jobs
Close
Loading...
Loading...