Acquisitions Analytics AVP Acquisitions Analytics AVP …

Barclays
in Wilmington, DE, United States
Permanent, Full time
Be the first to apply
Competitive + Excellent Benefits
Barclays
in Wilmington, DE, United States
Permanent, Full time
Be the first to apply
Competitive + Excellent Benefits
As the Barclays Acquisitions Marketing Analytics Lead, you will play a critical role in driving strategy, targeting and investment decisions across Acquisitions. You will be responsible for marketing analytics across various channels including digital, face-to-face, booking path and direct mail. You will develop targeting strategies that better leverage membership data and advanced analytics to drive new account growth and capture larger profit pools.

What will you be doing?

•    Developing analytical roadmap to achieve acquisitions marketing goals and lead the development of product and channel specific strategies to optimize investment decisions 
•    Directing and conducting extensive analytical exercises to improve existing business strategies including new account acquisition strategies
•    Synthesizing complex analytical/business issues and communicate clearly and concisely with various stakeholders including external partners and key decision forums
•    Enhancing analytical rigor for critical investment decisions and targeting leveraging advanced analytics, risk/reward segmentations & robust continuous testing   
•    Measuring, monitoring and benchmarking all aspects of acquisitions performance against 3 yardsticks: 1) Plan; 2) YoY; 3) Competition
•    Leveraging cutting edge tools and techniques to optimize risk versus reward decisions around targeting, underwriting and line assignments 
•    Creating and instituting a continuous improvement cycle across channels to drive growth leveraging new data and segmentation techniques 

What we’re looking for:

•    Bachelor’s degree in Mathematics, Science, Business, Statistics, Finance, Economics, Engineering, or related field
•    3+ years of experience in Analytics, Consulting, Financial Services, or related field
•    Excellent analytical, technical and statistical skills

Skills that will help you in the role:

•    Graduate studies, Masters or PHD 
•    Experience in marketing analytics within credit card industry
•    Credit risk experience 
•    Superior communication skills with proven leadership qualities 

Where will you be working?

Barclays' Wilmington campus includes two beautiful buildings located along the historic Wilmington Riverfront. A glance out our windows reveal a scenic look at the Christina River, along with a growing riverfront community of luxury apartments, shops, and restaurants. Additionally, the Wilmington train station is a short walk away making travel from New York and Washington, DC convenient.

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