Web Analyst Web Analyst …

Experian Information Solutions Incorporated
in Costa Mesa, CA, United States
Permanent, Full time
Be the first to apply
Experian Information Solutions Incorporated
in Costa Mesa, CA, United States
Permanent, Full time
Be the first to apply
Web Analyst
🌎 English English (United Kingdom) Espaol Portugus (Brasil) () This job posting isn't available in all website languages ☰ Web Analyst New 📅 13 hours ago Post Date 📅 196831 Requisition # Apply for Job Share this Job Experian Scottsdale Office Experian is a global leader in providing information, analytical tools and marketing services to organizations and consumers to help manage the risk and reward of commercial and financial decisions.

The organizations vision is for their people, data and technology to become a necessary part of every major consumer economy in the world. One of the largest operating divisions, with $800 MM in sales is the Consumer Services Group. Experian Consumer Services is the industry leader in providing on-line credit education and identity protection tools to consumers. Our mission is to develop products that help keep people financially healthy.

Experian Consumer Services is looking for a talented Web Analyst. As a Web Analyst, you will be a vital member of the Analytics Team responsible for providing information, insights and analyses regarding Experians consumer facing web sites. The successful candidate will employ strategic data analysis to provide insight into online behaviors and identify opportunities to maximize optimal outcome. This position will have a focus on acquisition and business performance. Interacting with multiple areas of the business including Integrated Marketing, Finance, Technology and Business Operations. The Web Analyst will also be a pro-active partner and expected to excel in an environment where data collection, exploration of opportunity and delivery of insight is an expected function of the position.

Key responsibilities:
  • Analyze web site analytics and raw data to formulate and present actionable recommendations to help drive best in class experience and performance
  • Leverage analytics tools and data to evaluate website performance and troubleshoot/investigate performance issues
  • Provide frequent strategic and performance reporting for various business units within the company
  • Monitor the health of Experians brand and website by providing on-going information, analyses and insights through standard recurring reports and ad hoc analyses
  • Help define and recommend measurements, strategies, and reporting using data to drive and influence valuable business decisions
  • Conduct ad hoc data deep dive analyses to answer complex business questions and analysis and quickly address the needs of the business
  • Train business users on how to use analytical tools (e.g. Adobe Analytics, Google Analytics, SQL, etc.)
  • Collaborate with business users to gather requirements for reporting and monitoring of new product features and KPIs
  • Develop and maintain reporting that adapts to changing business needs
  • Extract, cleanse, and validate large amounts of data
Knowledge, Experience, & Qualifications
  • Bachelors degree in business, math or statistics related field of study
  • 2+ years of professional experience including Online/Internet/Ecommerce
  • Demonstrated understanding of the following concepts as they relate to web analysis:
    • Traffic metrics
    • Pathing behavior
    • Segmentation
    • Funnel performance
    • Marketing demands
    • Data-driven analytical thinking
  • Expertise with the following applications:
    • SQL
    • Data visualization tools (e.g. Tableau)
    • Web Analytics tools (e.g. Adobe Analytics, Google Analytics Premium)
    • Microsoft Excel and PowerPoint
    • Reporting automation tools (e.g. Alteryx) nice to have
  • Strong technical, analytical and financial skills with the capacity to provide insight into online behaviors, activities and identify opportunities to optimize the online experience
  • Experience with statistical/financial analysis
  • Excellent oral and presentation skills with the capacity to support claims with correlating data points in a compelling manner
  • Must be able to understand and analyze data, synthesizing large volumes of data and complex questions into clear analyses and actionable findings using quantitative reasoning
  • Ability to uncover trends and spot anomalies

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