Marketing Manager Marketing Manager …

Experian Information Solutions Incorporated
in Costa Mesa, CA, United States
Permanent, Full time
Be the first to apply
Competitive
Experian Information Solutions Incorporated
in Costa Mesa, CA, United States
Permanent, Full time
Be the first to apply
Competitive
Marketing Manager
šŸŒŽ English English (United Kingdom) Espaol Portugus (Brasil) () īœ… This job posting isn't available in all website languages ā˜° Marketing Manager New šŸ“… īœ¤ īœø īœŠ 19 hours ago Post Date šŸ“… īœ¤ īœø īœŠ 201794 Requisition # Apply for Job Share this Job Experian Consumer Services provides credit education and identity protection solutions to consumers and helps businesses manage the impact of a data breach. This group is divided into two divisions; the Direct-to-Consumer team provides these solutions directly to consumers while the Partner Solutions team empowers companies to provide these solutions to their consumers.Ā 
Whether it is directly through our websites or via one of our partners, over 27m consumers now have access to valuable credit education and identity protection solutions that help them protect their personal information. We are also the leader in Global Data Breach services, helping businesses for over 15 years.
We are looking for a Marketing Manager to join our growing team!

The Marketing Manager will be reporting to the Director of Go-to-Market and Demand Generation, helping to grow our Global Data Breach Services. This includes helping to identify new market opportunities, develop integrated marketing programs to drive acquisition and supporting our go to market efforts including the creation of sales enablement and thought leadership.
Responsibilities:
Identify trends and insights to help determine target markets and define marketing strategy including client profiles, addressable market and target lists
Translate marketing strategies into strategic plans, product positioning, and go-to-market execution tactics
Create, manage, and execute highly effective, integrated marketing plans including digital marketing campaigns, SEO/SEM, email, events, social media, lead nurturing and drip campaigns
Define and manage marketing program calendar for Global Data Breach Services
Develop sales enablement material to support sales efforts
Work with internal sales teams to manage effectiveness of Demand Generation campaigns and help drive lead velocity
Utilize metrics to manage campaign performance, including development of key reports as needed
Develop messaging strategies and coordinate the design, development, and content creation for all marketing material with internal creative teams
Requirements:
Bachelors degree in marketing, business or a related field, with at least 5 years experience in B2B marketing
Experience working with sales teams and building sales enablement material
Experience developing and synthesizing market assessments and competitive insights
Proven success in go to market activities, identifying market trends, planning and execution of integrated marketing programs across all marketing channels (online marketing, search engine, social media and web sites)
Experience with marketing automation across the sales cycle
Must have strong attention to detail, excellent interpersonal and organizational skills
Experience with Marketing Platforms desired
Proficient in Salesforce.com for analytical reporting and campaign creation
Strong communication and writing skills
Exceptional time management skills and the ability to handle multiple projects at one time with attention to detail
EOE Including Disability/Veterans Refer a Friend

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