SME Marketing Trading Specialist

  • £45,000 - £65,000
  • York, England, United Kingdom
  • Contract, Full time
  • Aviva
  • 20 May 19

Our Marketing team is building the Aviva brand for businesses of all sizes, from large multi-national corporates to local SMEs to tech start-ups. As a marketing team, our goal is to make Aviva the number one B2B financial services brand in the UK. To do

Our Marketing team is building the Aviva brand for businesses of all sizes, from large multi-national corporates to local SMEs to tech start-ups.

As a marketing team, our goal is to make Aviva the number one B2B financial services brand in the UK. To do that, we need the most creative thinkers, the strongest strategists and the savviest planners. In short, we want the best marketers in the country to join our team.

We have an exciting 10-month secondment opportunity, where you’ll have the opportunity to lead, nurture and optimise the SME Trading team.

Purpose of the role:

You will be responsible for leading the delivery of all SME employer facing trading campaigns including Life, General Insurance, Health and Protection, working with stakeholders across business units and with our partner agencies to deliver multi-channel digital trading campaigns.

We are looking for an innovative and creative marketer to lead the SME trading plan and to deliver Aviva’s ambitious trading targets. This is a role that will involve liaison with key stakeholders across the business to bring the best of Aviva to the trading plan.

Duties & responsibilities:

  • Drive the marketing led contribution to business targets through existing, new and emerging markets within the SME landscape

  • Create and deliver a fully integrated direct marketing strategy that meets commercial and strategic objectives in the SME market across Life, Health, Protection and GI lines

  • Specifically, the role will lead the definition and delivery of all marketing led trading opportunities, including paid media, data planning and selections, across the composite

  • Direct trading campaigns to acquire and grow SME businesses across the Aviva composite offering, including Workplace Pensions, General Insurance, Protection and Health

  • Direct trading campaigns to grow and retain existing SME customers

  • Campaigns to drive business registrations

  • Campaigns and interventions to deliver Workplace (SME) retention targets

  • Develop clear, credible and consistent marketing communications delivery of our key messages using activity across the marketing mix, with a specific focus on digital and paid media channels

  • Develop improved marketing capability- working with the digital performance, channel optimisation and broader UK Digital and direct teams

  • Build a clear measurement framework for assessing campaign performance, working with the channel performance team – leading the monthly trading forums and providing tactical performance updates as required

  • Build strong, collaborative working relationships with key BU Distribution teams to ensure commercial credibility of the team and clear understanding of required outcomes

  • Build strong relationships with Digital teams and our media partner agency to ensure both marketing activity and digital journeys are optimised to drive optimal return on investment

  • Create strong working partnerships with the wider Marketing function and approval and operations teams to ensure consistent and compelling communications across the customer journey

What skills & experience are we looking for?

  • Experience within a fast-paced marketing-led trading environment and working within the Financial Services industry

  • A deep understanding of digital paid media, digital PR, PPC and SEO, as well as owned media tactics such and Email and Direct Mail

  • Experience of media planning & optimisation across PPC, Programmatic and Social channels

  • Highly numerate and analytical

  • Experience of using tools such as Adobe Analytics to measure marketing KPIs and identify areas of optimisation or opportunity

  • Practical working knowledge of delivering and optimising automated campaign workflows, experience of on-boarding technology and using Adobe Campaign Manager advantageous

  • Proven track record of direct marketing campaign planning and delivery (digital and data driven)

  • Well-developed consultancy skills, including a successful record of building personal credibility and managing relationships with key business decision-makers

  • Excellent stakeholder management skills representing marketing at relevant leadership forums, reporting as required

What will you get for this role?

  • Competitive salary depending on skills, experience and qualifications

  • Generous defined contribution pension scheme

  • Annual performance related bonus and pay review

  • Minimum holiday allowance of 29 days plus bank holidays and the option to buy/sell up to 5 additional days

  • Up to 40% discount for some Aviva products through “My Aviva Extras” plus discounts for Friends and Family (some exclusions apply)

  • Excellent range of flexible benefits to include a matching share save scheme

Additional Information:

One of Aviva’s core values is Care More, and this is brought to life through the flexible ways we like to work. This may include working from home some of the time, or flexible work schedules to accommodate parent and carer responsibilities, further studies and hobbies.

Our diversity and inclusion policies and initiatives are shaping an environment where everyone feels welcome regardless of age, disability, race, ethnicity, gender, gender identity, religion, culture, sexual orientation, national origin, marital status, pregnancy, maternity or those with other caring responsibilities. Our approach helps to ensure that Aviva is a place which values difference and provides equal opportunities for all.

As a disability confident employer we guarantee to interview anyone with a disability, (As defined in The Equality Act 2010) whose application meets the minimum criteria for the post. (By ‘minimum criteria’ we mean that you must provide us with evidence which demonstrates that you generally meet the level of competence required, as well as meeting any of the qualifications, skills or experience defined as essential).

Please apply through the website and then email the contact listed in the advert to notify us that you meet the conditions for the guaranteed interview scheme.

We prefer all applications to be submitted online, however if you require an alternative method of applying please contact Shanice Morgan in the Resourcing team on 0121 234 7626 or shanice.morgan@aviva.com