Workplace Investing Change Communications Lead - Associate Director
Department Description
Our Global Workplace Investing (GWI) channel delivers investment management services to our corporate pension plan sponsors and their employees. The Fidelity vision is to be a leading global benefits leader and key trusted partner to both local market and multinational clients. We will do this by delivering the best plan sponsor and participant experience through a consistent and integrated bundle of services across a broad and meaningful geographic footprint. We will deliver market leading, scalable services by leveraging our global capabilities and tailoring these to meet local client and employee needs.
Purpose of your Role
As the pace and scale of change across WI has increased significantly over previous years and covers a broad spectrum of activity from investment solution migrations through to member apps, there is a need for specialised support in change communications. This role will be accountable for adding unique value as an essential enabler for all change initiatives by bringing our customers along the journey of change. In doing so, the Lead will protect and enhance the reputation of our brand in the industry, as well as directly with corporate clients
The role will be accountable for developing and owning a communication strategy covering all UK Workplace Investing change delivery, through a compelling story which is authentic, honest & transparent, and differentiated as appropriate by audience (Trustees, Employers, Employees, Consultants etc). The role will need to work across Fidelity teams and leverage existing resources to execute on the agreed communication strategy. The role will drive continuous improvement and best practice into our client and member communications including driving digitisation.
You will be required to effectively influence key stakeholders, support multiple change initiatives and define and deliver the communications strategy that effectively engages our clients and members on the Fidelity change journey.
This role will face off to senior stakeholder in the organisation so the successful candidate will therefore be personable, articulate and have strong facilitation skills to help take initiatives forward. You will be expected to drive innovation and continuous improvement through our communications strategy, demonstrate leadership characteristics and display high degree of emotional intelligence.
Key Responsibilities
- Your main duties will include developing a communications strategy with a strong story/narrative supporting the change strategy, the messaging will need to have a strong emotive appeal and be designed to reach each customer/ partner at an individual level
- Full Accountability for approving the final communication strategy and for all communication being shared externally/ internally where any aspect of change work is being referred to
- Responsible for devising, managing and delivering the story of change through matrix working across a range of disciplines, working closely with teams within WI
- Identifying gaps in our communications processes that will impact our ability to communicate effectively, and working with relevant teams and stakeholders to improve these
- Ensuring that the communication strategy has the agility to focus on the emergent aspect of an agile change strategy with a constant focus on reviewing feedback from our customers and directing this into the appropriate teams
- Ensuring you have visibility of all client and member impacting changes, to incorporate into the communication strategy
- Engaging with relevant teams and stakeholders to ensure messages are distributed in timely and effective way, and where appropriate, response and feedback mechanisms are in place
- Ensuring that all communications meet the required standards in terms of corporate policy and regulatory best practice
- Working with key stakeholders to create informative content, press releases, articles, and consider customer event opportunities to share our company's change strategy and success stories.
- Establish a framework of communication to mitigate against any deficit situations in terms of communication removing any voids of information and avoiding mis-information.
- Consider opportunities to shape the experience of the change, ensuring that the form and content of communication appeals positively on all levels
- Work with internal teams to share good practice to ensure that our internal teams are receiving effective support during the change journey
- Drive continuous improvement and best practice into our client and member communications - with a focus on digitisation and visually engaging collateral
Experience and Qualifications Required
- At least 10 years' experience within high profile communication roles
- A good understanding of workplace investing services, including retirement and financial wellness
- Experience in creating and delivering complex communications strategies for b2b and b2c audiences
- Ideally experience in developing copy content for b2b and b2c audiences
- Experience working effectively distributed, matrix organisations
- Outstanding influencing skills and comfortable operating at senior levels in the organisation.
- Excellent communication, presentation and writing skills
