Website Product Manager Website Product Manager …

William Blake Group
in London, United Kingdom
Permanent, Full time
Last application, 28 Sep 21
Competitive + Bonus
William Blake Group
in London, United Kingdom
Permanent, Full time
Last application, 28 Sep 21
Competitive + Bonus
Posted by:
Liam McHale • Recruiter
William Blake Group
Posted by:
Liam McHale
Recruiter
We are currently recruiting for a Global Asset Manager based in the City for a brand new role sat within their Digital Marketing function. This newly created position will be the single point of accountability in European Marketing for regional websites and will require a strong understanding of investor needs for both Institutional and Intermediary Channels.

Responsibilities

  • Responsible for maturing personalised website experiences program
  • Responsible for further integrating websites allowing for advancements in multi-channel marketing with the aim of omni-channel in the future
  • Responsible for setting, monitoring and progress aligned to website KPIs
  • Responsible for driving our SEO efforts related to content, our suite of websites, and gaining buy-in across regions for global SEO enhancements
  • Introducing tagging capabilities in conjunction with a taxonomy that will allow for more efficient and scalable identification of visitor interests
  • Understand competitor website landscape and benchmark vs our own sites
  • Responsible for the planning, execution, governance and stakeholder management of websites
  • Gather business requirements/use cases for all work portfolios from across Marketing and Sales, prioritization and review/feedback
  • Oversight of website content updates
  • Analyzing our marketing results and identifying actionable insights from the reporting and data systems available to us related to websites

Required Skills

  • Must have previous experience working for an Asset Manager 
  • Related work experience in Marketing Enablement
  • Understanding of Asset Management and the needs of Financial Advisers and Institutional clients
  • Understanding and experience of Adobe Experience Manager, Adobe Analytics, Adobe Audience Manager, Adobe Target, Tableau, Salesforce, or similar systems would be a benefit
  • Experience collaborating with product Owners and technology teams and work effectively in matrixed environment/complex environment
  • Experience working in AGILE product development environment
  • Strong oral and written communication skills
Company Overview

William Blake Group is a privately-owned recruitment consultancy led by experienced members of the industry. We specialise in partnering with the world’s leading investment managers, placing experienced professionals into roles within Distribution, Finance and Fund Operations. Working in a consultative, client-focused and flexible manner, the team partners with a select group of clients to identify and hire diverse and talented professionals.

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