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Goodman Masson

Senior Digital Analytics Manager

Goodman Masson
London, United Kingdom
Posted 6 days ago Hybrid Permanent GBP75000 - GBP80000 per annum
The purpose of this role is to provide insightful analysis and data on client (customer) and marketing activity across all digital platforms. This is an exciting opportunity to help shape the digital analytics strategy and direction

The purpose of this role is to provide insightful analysis and data on client (customer) and marketing activity across all digital platforms. This is an exciting opportunity to help shape the digital analytics strategy and direction. As the Senior Digital Analytics Manager, you will be accountable for the Digital Analytics tools and capability, and work alongside marketing, UX and product development teams to understand how clients respond to campaigns, use our platforms and how to improve their journeys.

As Senior Digital Analytics Manager, some of your responsibilities will include:

  • Be the lead digital analyst driving digital analytics capability and strategy forward including optimisation
  • Manage Implementation resource and 1 or other digital analysts in the early stage
  • Deliver analysis that helps my client understand its clients better and drive improvements to their experience
  • Deliver insights that impact the direction of the product roadmap and contribute to an improved product and engaged and delighted client base
  • Collaborate with Marketing Teams who heavily rely on channel performance and campaign effectiveness insights and channel attribution modelling and Digital Development squads who need guidance on how to implement tagging and tracking accurately
  • Conduct training of stakeholders such that Google Analytics capability and understanding is embedded across relevant parts of the organization

To be successful in this role, you should:

  • Deep demonstrable technical knowledge of Google analytics and the rest of the Google marketing platform, including Optimizely and Data Studio
  • Excellent understanding of tagging infrastructure and requirements
  • Knowledge of other digital tools such as Tealium, Hotjar, Fullstory, and others and advantage
  • Strong analytical and problem-solving skills.
  • Strong understanding of customer experience and behaviour online
  • Advanced working knowledge of SQL and PowerBI an advantage

This role offers a hybrid working model with 3 days expected in the office (this can be split between my client's London office and Bracknell office, alternatively, my client will also consider candidates from Liverpool as they have a Liverpool office)

job_description_image
Job ID  34973
ABOUT COMPANY
London, United Kingdom
HR & Recruitment

With a team of over 200 and growing every day, Goodman Masson is one of London’s specialist Finance and Technology recruitment businesses. Voted ‘Best Recruitment Company to Work For’ in 2018, our passion for what we do is clear.

Based in London, Düsseldorf and New York, we hold annual revenues exceeding £42 million. This includes Qualified & Part-Qualified / Transactional Finance, Actuarial & Investment Management, Audit, Banking Operations, Compliance & Financial Crime, Front Office, Housing Development, Information & Cyber Security, Technology, Digital & Data, Product Control & Valuations, Projects, Change & Transformation, Risk & Regulation, Tax and Treasury.

We also have a Solutions team who provide RPO, hybrid and volume recruitment services. Alongside this, Goodman Masson have developed an Executive Search team who focus on sourcing C-suite talent to fee earning Legal partners.

 

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