Senior Data Analyst - Media Analytics Senior Data Analyst - Media Analytics …

HSBC
in London, United Kingdom
Contract, Full time
Last application, 28 Oct 20
Negotiable
HSBC
in London, United Kingdom
Contract, Full time
Last application, 28 Oct 20
Negotiable
12 month contract for a Senior Data Analyst to support on an exciting project to improve marketing reporting to empower marketers into making improved decisions.

Paid Media Analytics, part of the Data & Analytics family, working closely with colleagues in Paid Media / Digital Acquisition. This is a global team based over Bangalore, Hong Kong and London.

Main tasks:

  • Data engineering, find solutions to consolidate data sets in GCP (Marketing data from DCM & others, static files accounting for targets and spend, Web analytics data accounting for online behaviour, and offline data accounting for Sales & product usage)
  • Along data engineering, automate said solutions using orchestration tools or python scripts
  • Analyse resulting consolidated data sets to identify optimisation opportunities - under-performing campaigns vs. best practice, more effective ways of achieving same results, etc…
  • Knowledge transfer to team in India - develop and lead Big Query analytics capabilities
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