For Recruiters

Product Marketing Director

William Blake Group
United Kingdom, London
Posted 5 days ago Hybrid Permanent Competitive + Bonus
Liam
Posted by
Liam McHale
Executive Consultant
We are currently working with a Global Asset Manager based in the City of London who are looking to add a new Product Marketing Director to their Marketing Function to be focused on their Fixed Income content. The focus of the position is to deliver product marketing collateral, product, and franchise content as well as the creation and delivery of centrally orchestrated campaigns. Fixed Income is an increasingly important asset class for EMEA distribution as it seeks to diversify its business and build the franchise across regions and institutional and intermediary segments.

Responsibilities

  • Lead fixed income product marketing for the EMEA region
  • Create and maintain fixed income product marketing collateral – generate new content based upon the ‘half yearly’ regional product priorities.
  • Think innovatively around content creation and delivery - producing compelling and differentiating insight led marketing collateral
  • Work with internal and external writers to develop ‘Thought Leadership’ content and broader product content
  • Establishes the strategic approach for product marketing and monitoring of a suite of products based on EMEA goals and objectives.
  • Synthesizes complex criteria of the target audience, client requirements, the competitive landscape, and the market environment to lead the selection of fixed income product focus priorities in collaboration with investment teams, wider marketing and sales based on extensive understanding of industry and market trends.
  • Responsible for the promotion and competitive differentiators to position these products for specific client segments, highlighting key benefits and competitive advantages.
  • Develops differentiated fixed income value propositions and messaging for EMEA region based on deep understanding of capabilities, client requirements, the competitive landscape, and the market environment for specific target audiences.

Required Skillset

  • Previous experience in a Product Marketing Position within Financial Services 
  • An analytical mind, capable of turning data into insight and insight into ideas
  • A self-starter and driven individual who is passionate about investment and fixed income
  • A solid writer and editor – the ability to write clear and concise marketing content that’s tailored to segments and user sophistication
  • A keen interest in the digital experience; engagement metrics and the development of nurture tactics for lead generation

 

ABOUT COMPANY
United Kingdom, London
7 Employees HR & Recruitment

William Blake Group is a privately-owned recruitment consultancy led by experienced members of the industry. We specialise in partnering with the world’s leading investment managers, placing experienced professionals into roles within Distribution, Finance and Fund Operations. Working in a consultative, client-focused and flexible manner, the team partners with a select group of clients to identify and hire diverse and talented professionals.

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