Marketing Manager - B2C personal finance fintech / wealthtech Marketing Manager - B2C personal finance fintech /  …

Excelsior Search
in London, United Kingdom
Permanent, Full time
Last application, 02 Dec 21
Commensurate with experience salary + equity
Excelsior Search
in London, United Kingdom
Permanent, Full time
Last application, 02 Dec 21
Commensurate with experience salary + equity
Excelsior Search
Are you a marketing professional with an entrepreneurial streak, who would relish the opportunity and challenge of being the first marketing hire for a personal finance / investing fintech as they embark on their next stage of growth? For the right person this really could represent a “once in a lifetime” opportunity to reap both the career and financial rewards of being part of an exciting fintech venture.

Our client is a pioneering fintech start-up helping millennials re-define their relationship with money, with the UK's first ever app built for their area of personal finance / investing. The company is 2 years into its journey, secured an initial round of funding and launched a Beta product working closely with early adopters to further iterate, receiving some great feedback and traction in the process.

2022 will be an exciting year as they go through their next round of funding in Q1 and a full-scale UK roll out, before expansion into the USA in 2023. They've also attracted some high profile fintech non-execs and struck a partnership with a top 10 global asset manager, all of which is testament to the pioneering nature of their app - so everything is coming together nicely for them! 

The platform is launched with Beta users, but as they look to go mass market it's time to appoint a creative and ambitious marketing professional, to ramp up their branding and drive user adoption amongst millenials interested in managing their money / investments better.  You'll have ample opportunity to use your creative marketing juices to:
- Devise, implement and execute marketing strategies.
- Further develop the company brand.
- Manage scaleable campaigns to drive acquisition of new customers across all manner of social and paid channels based on the plan you devise.
- Budget planning and management.
- Campaign tracking, attribution and reporting etc.
- Build out the in-house marketing team. 

As you can appreciate it's a critical hire for the company as they go mass market, grow the team and attract further investment, so looking for the following in this marketing person:
- At least 3 years all round marketing, branding, content, communications and demand generation experience with a digital edge. 
- Ideally your experience would have been gained with a B2C / consumer type app proposition targeting the young adult generation (i.e. ideally millenials, 20 to 30 somethings).  Although not a pre-requisite, experience with a fintech, in the personal finance, payments, banking or investing area would be beneficial.
- An understand of the steps required to build a powerful brand, which can cultivate buyers into a movement.
- The ability to identify creative and inspiring campaign execution ideas, to engage audiences and acquire users.
- A driven and determined attitude conducive to a dynamic high growth start-up team environment.
- An interest in personal finance would be a bonus.

The founder of this personal finance fintech has a unique business proposition which is destined for great success with the right team around him, and he appreciates the value of someone joining with 'the marketing playbook' in an influential role at this stage in development of the company.  So for the right person with the requisite entrepreneurial spirit this really could represent a “once in a lifetime” opportunity to reap both the career and financial rewards of being part of an exciting fintech business venture.


Remuneration:  Appropriate salary plus equity.

The role would currently be remote, either in the London area where the founder is, or anywhere in the UK.


Keywords:  marketing executive, marketing manager, marketing director, head of marketing, chief marketing officer, branding, product marketing, digital marketing, fintech, wealthtech, personal finance, investing, consumer finance, open banking.
 

Company Overview

Excelsior Search

Since 1999 Excelsior Search has been partnering with financial technology (FinTech), data and research providers to the global capital markets and investment industry.  Whilst supporting immense technological change the past two decades, using our deep niche industry and specialist talent acquisition expertise we play a key role in helping our clients build high performing teams across the Americas, EMEA and Asia Pacific.

Creating win-win situations

We work passionately in close partnership with fintech companies to secure for them the very best talent available globally, delivering win-win solutions all round:

The companies we partner with hire proven top performers whom can make a dramatic difference to their business i.e. by providing strong C level leadership, build great products and realise true sales potential.

By only partnering with the best companies in the sector, we add significant value to the careers of the industry professionals placed and hiring executives, enabling top performers to shine and meet their own career goals and earning potential.

Companies we partner with

We recruit for providers of financial technology, market data, investment research and consultancy services. This also includes partnering with private equity & venture capital companies, fintech innovation labs & hubs playing an important role developing the fintech ecosystem.

Roles we fill

C level down and across all company functions; executive management, sales & business development, marketing & communications, client servicing & relationship / account management, systems implementation & consulting, product management, sales engineering, finance, legal & compliance.

Global coverage

Track record of hiring and extensive industry networks in: New York, Boston, Chicago, San Francisco, Los Angeles, Toronto, Montreal, Sao Paulo, London, Paris, Luxembourg, Frankfurt, Vienna, Zurich, Dubai, Cape Town, Sydney, Singapore & Hong Kong.

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