Marketing Database and Analytics Manager Marketing Database and Analytics Manager …

Goodman Masson
in London, United Kingdom
Permanent, Full time
Be the first to apply
Up to GBP45000 per annum
Goodman Masson
in London, United Kingdom
Permanent, Full time
Be the first to apply
Up to GBP45000 per annum
The purpose of this role is to work with the Insights and Digital Analytics manager to create and manage new and existing prospect databases. This role is responsible for data analysis, segmentation and extraction of data sets to support both marketing analysis and campaigns. This role will be involved in the creation and development of personas for our main client segments and provide analysis and insight pulled from multiple data sources.

Marketing and Database Analytics Manager.

  • Responsible for managing, segmentation and extraction of data sets to be used across both online and offline campaigns as well as marketing analysis.
  • Management and development of the TS&W personal wealth prospect database, working with line manager and other stakeholders to identify new data sources to enrich the information stored.
  • Working with line manager and other stakeholders to create and manage a prospect database for business services.
  • Provide support extracting data from TS&W systems to create target lists for use in multi-channel campaigns..
  • Work with the team and members of the go-to-market pods to identify key market segments and develop client personas to be used to guide campaign messaging and content.
  • Provide reports and management information to be input into regular KPI reports and for use by other pod members to support business decisions.

Provide input and support for any CRM/data projects to ensure marketing requirements are captured to enhance the service offered by the team



Skills and Qualifications:

  • Relevant professional qualifications desirable but not essential
  • Aptitude for Problem solving and project management
  • Demonstrable experience of data analytics platforms, for example Tableau, PowerBI
  • Demonstrable experience of database management and techniques - for example, SQL, Python
Company Overview

With a team of over 200 and growing every day, Goodman Masson is one of London’s specialist Finance and Technology recruitment businesses. Voted ‘Best Recruitment Company to Work For’ in 2018, our passion for what we do is clear.

Based in London, Düsseldorf and New York, we hold annual revenues exceeding £42 million. This includes Qualified & Part-Qualified / Transactional Finance, Actuarial & Investment Management, Audit, Banking Operations, Compliance & Financial Crime, Front Office, Housing Development, Information & Cyber Security, Technology, Digital & Data, Product Control & Valuations, Projects, Change & Transformation, Risk & Regulation, Tax and Treasury.

We also have a Solutions team who provide RPO, hybrid and volume recruitment services. Alongside this, Goodman Masson have developed an Executive Search team who focus on sourcing C-suite talent to fee earning Legal partners.

 

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