Lyxor ETF – Channel Marketing – French-speaking Europe (France, Belgium, Luxembourg, Geneva) - Asset Management London - Great Britain Lyxor ETF – Channel Marketing – French-speaking  …

SOCIETE GENERALE Corporate & Investment Banking
in London, England, United Kingdom
Permanent, Full time
Be the first to apply
SOCIETE GENERALE Corporate & Investment Banking
in London, England, United Kingdom
Permanent, Full time
Be the first to apply
Lyxor ETF – Channel Marketing – French-speaking Europe (France, Belgium, Luxembourg, Geneva) - Asset Management London - Great Britain
Description of the Business Line or Department

Lyxor Asset Management is a wholly owned subsidiary of the Societe Generale Group represented in the UK by Lyxor Asset Management UK LLP, that is authorised and regulated by the FCA. Investment specialists deliver asset management and advisory solutions, in all asset classes, to institutional investors. With a strong culture of risk-management and research, Lyxor stands amongst the leaders in innovative, transparent and flexible asset management.

Summary of the key purposes of the role

  • Help drive the marketing strategy and execution of local marketing plans in the region
  • Work with Head of Channel and Head of Marketing to define, develop and deliver the marketing strategy for Lyxor ETF in the region
  • Manage budget and relationships with external suppliers including media buying, design and event agencies.

Key responsibilities

Deploy central content effectively, devise local content strategy

  • Translate, adapt and socialise/deploy central content marketing initiatives locally - including weekly e-mails & tactical push e-mails
  • Supervise and ensure delivery of content for local markets at appropriate time - co-ordinated with other markets across Europe
  • Initiate suitable local content deliverables
  • Develop local client communications through emails, local content, blogs, web when appropriate - keeping central calendar in mind at all times
  • Manage external local writers when needed

Help devise and implement advertising strategy

  • Work with Head of Channel and media buying agencies to define relevant media schedule in order to maximise visibility with key target clients
  • Innovate and find new ways to enhance display
  • Deliver creatives / content for local markets with the support of a design agency
  • Run permanent advertising via LinkedIn

Build and implement event strategy to attract new clients and service those we have already

  • Select local 3rd party event sponsorships and negotiate packages
  • Work with Head of Channel to design high quality local client events - keeping central plans in mind at all times
  • Report on events success

Co-lead press coverage

  • Work with Head of Channel, central Communications team and local media agencies to develop strategy for region and animate PR throughout the year
  • Feed ideas and topics to local agencies - ideally following central calendar
  • Use appropriate Lyxor spokespeople
  • Attend calls between journalists and spokespersons
  • Drive press events in partnership with Coms

Delegated responsibilities

  • The role does not have any direct reports to delegate to
  • The role will however will work with several functions - Compliance, Product Experts, Sales, ETF Research and other marketing personnel

Level of Autonomy and Authority

The role will have some autonomy, with the candidate taking responsibility for co-ordination and delivery of insights content .

All our positions are open to people with disabilities



  • Technical understanding of ETFs or Asset Management industry
  • Understanding of the mechanics of Financial Markets
  • Experience with agency management
  • Strong communication skills and relationship management
  • Confidence of working in a sales environment
  • Dependable project management skills
  • Independent, but also a team player
  • Hard working and diligent - attention to detail is very important
  • Enthusiastic& expert - this is an opportunity to take ownership of a key part of our marketing tool kit


If you feel you have the required experience and qualifications, then please apply to the SG Resourcing Team, and we will manage your application. At Societe Generale, we believe our people are our strength and are core to the success of our business. As such, we search for, recruit and appoint the best available person on the basis of aptitude and ability, regardless of sex, marital or civil partnership status, race, colour, nationality, ethnic or national origins, pregnancy, disability, age, sexual orientation, religion, belief or gender reassignment.

People join for the impact they can have on us. They stay for the impact we have on them. A flatter structure offers visibility and exposure beyond that of our competitors, so you know our names, and we know yours. It's personable, human, and inspires success through passion. By encouraging open mindedness and a willingness to share ideas, we have adapted to market changes and thrived through innovation. Bringing words like "hard work" and "dedication" together with "community" and "respect" has enabled us to work collaboratively and build our future together. We call this Team Spirit and it's what makes us different. It's what makes you different.

Job code: 19000FNK
Business unit: SG CIB
Starting date: Immediate
Date of publication: 01/07/2019

SOCIETE GENERALE Corporate & Investment Banking logo