Description of the Business Line or Department
Lyxor Asset Management is a wholly owned subsidiary of the Societe Generale Group represented in the UK by Lyxor Asset Management UK LLP, that is authorised and regulated by the FCA. Investment specialists deliver asset management and advisory solutions, in all asset classes, to institutional investors. With a strong culture of risk-management and research, Lyxor stands amongst the leaders in innovative, transparent and flexible asset management.
Summary of the key purposes of the role
Help drive the marketing strategy and execution of local marketing plans in the region Work with Head of Channel and Head of Marketing to define, develop and deliver the marketing strategy for Lyxor ETF in the regionManage budget and relationships with external suppliers including media buying, design and event agencies.
Deploy central content effectively, devise local content strategy
Translate, adapt and socialise/deploy central content marketing initiatives locally – including weekly e-mails & tactical push e-mailsSupervise and ensure delivery of content for local markets at appropriate time – co-ordinated with other markets across EuropeInitiate suitable local content deliverables Develop local client communications through emails, local content, blogs, web when appropriate – keeping central calendar in mind at all timesManage external local writers when needed
Help devise and implement advertising strategy
Work with Head of Channel and media buying agencies to define relevant media schedule in order to maximise visibility with key target clientsInnovate and find new ways to enhance displayDeliver creatives / content for local markets with the support of a design agencyRun permanent advertising via LinkedIn
Build and implement event strategy to attract new clients and service those we have already
Select local 3rd party event sponsorships and negotiate packagesWork with Head of Channel to design high quality local client events – keeping central plans in mind at all timesReport on events success
Co-lead press coverage
Work with Head of Channel, central Communications team and local media agencies to develop strategy for region and animate PR throughout the year Feed ideas and topics to local agencies – ideally following central calendarUse appropriate Lyxor spokespeopleAttend calls between journalists and spokespersonsDrive press events in partnership with Coms
The role does not have any direct reports to delegate toThe role will however will work with several functions – Compliance, Product Experts, Sales, ETF Research and other marketing personnel
Level of Autonomy and Authority
The role will have some autonomy, with the candidate taking responsibility for co-ordination and delivery of insights content.
Technical understanding of ETFs or Asset Management industryUnderstanding of the mechanics of Financial MarketsExperience with agency managementStrong communication skills and relationship managementConfidence of working in a sales environmentDependable project management skillsIndependent, but also a team playerHard working and diligent - attention to detail is very importantEnthusiastic& expert - this is an opportunity to take ownership of a key part of our marketing tool kit