Lead Off page SEO

  • Competitive
  • London, England, United Kingdom
  • Permanent, Full time
  • IG Group
  • 27 May 19

Lead Off page SEO

Job Title
Lead Off page SEO

Job Description

Role Responsibilities:

1. Improve organic performance of IG Group assets through content marketing strategies.
2. Lead a team of experienced off page professionals and provide a clear career path for development.
3. Own the content marketing budget.
4. Outline clear KPIs and performance measurements for success.
5. Provide regular updates to the full team on latest trends within the sector to help inspire.

Person Specification:
Ability / Expertise


Essential:
1. Collaborative: Understands the need to form a close working relationship with social and PR.
2. Creative: Understands what creative works well and will generate a discussion online.
3. Commercial: Understands what peformance improvements will increase revenue whilst managing an off page budget
Desirable:
1. Social experience and working within a newsroom
2. Influencer marketing
2. Experience in a heavily regulated environment
3. Mobile app promotion and marketing

Qualifications

Essential:
- Educated to degree level
Desirable:
- Journalism certificate

Personal Attributes

This will be a busy role in a team so the successful candidate's behaviours will need to strongly aligned to our values:
• Champion the client: customer service is a passion, cultivates trust, has clarity and communicates well, works with pace and momentum
• Lead the way: innovative and resilient, strong learning agility and curiosity
• Love what we do: Conscientiousness - has high self-discipline, carefulness, thoroughness and organisation, Flexible and adaptable

Number of openings
1