• Competitive
  • London, England, United Kingdom
  • Permanent, Full time
  • M&G Prudential
  • 2019-04-25

Institutional Marketing Lead

  • Full time
  • London, England, United Kingdom
  • 25 Apr 19

Institutional Marketing Lead


Working with M&GPrudential as an Institutional Marketing Lead means becoming part of a brand with a global reputation and an exciting vision: to become the best loved and most successful savings & investments business.

The forthcoming planned de-merger of M&GPrudential from the Prudential Group PLC provides a terrific opportunity to create a truly international and integrated savings and investments firm. A firm built on a rich and long history and with a commitment to an innovative future centred on the needs of customers and clients. There is a genuine opportunity to drive competitive advantage with value creation through the formation of this new organisation.

If you're inspired to join us, and have the necessary qualities, then this could be the opportunity you've been looking for.

Role Purpose

You will be responsible for defining and leading M&G's Institutional marketing strategy. The role will manage the UK based Institutional Marketing team, including Real Estate, and will be accountable for ensuring that M&G's institutional marketing activity is consistent and accurate across all markets in collaboration with the relevant international channel marketing teams.

Role Summary
  • Develop and implement a measurable marketing strategy to institutional clients and prospects with specific focus on the UK and launching M&G in the US.
  • Approval and ownership of institutional marketing messaging globally in support of capital raising and origination.
  • Lead the UK-based Institutional marketing team supporting and encouraging their development and performance.
  • Work closely with the international marketing teams, providing clear direction and supporting the implementation of the Institutional marketing strategy.
  • Provide strategic partnership to M&G's institutional investment desks to implement marketing support as needed.
  • Maintain the strength of the M&G brand in the UK amongst institutional advisors and asset owners to support client engagement, business growth, retention and asset origination.
  • Ensure that all marketing activities comply with the regulatory, Conduct Risk (Customer at Heart) and Treating Customers Fairly requirements of FCA and the relevant regulatory requirements in the US.
  • Manage and build strong relationships with internal departments and external agencies on an ongoing basis.
  • Responsible for the UK and US and Central institutional marketing budget planning, allocation and day-to-day management.
  • Partner with marketing leadership in Asia and Europe to define appropriate budget allocations to institutional marketing activity for these markets.
  • Oversee and review all processes and procedures to ensure quality output of all materials, campaigns, programmes and quality brand representation across all elements of the marketing mix.
  • Lead on the measurement of institutional marketing activity.
  • Where appropriate, implement agile working methods within the team.


Educated to degree level with appropriate marketing qualifications either post-graduate or professional training IMC is advantageous.

Knowledge and Experience
  • Excellent English language skills, foreign language skills would be an advantage.
  • Strong Industry (Institutional Asset Management) and Marketing experience - regulatory and AIFMD knowledge and experience of the compliance nuances in Institutional channels.
  • Good understanding of differences across markets.
  • Strong understanding of investment products and the investment industry in general.
  • Experience of working with multiple departments to develop client/marketing literature and regulatory communications.
  • Proven experience of managing budget.
  • Proficient in the MS Office suite (Outlook, Word, Excel, PowerPoint) as well as relevant CRM and marketing automation systems.

People who work at M&GPrudential agree that ours is a great place to work with a brilliant team spirit. It's also an innovative, high-performing, commercial environment that's totally focused on customers. As an M&GPrudential colleague you'll get all the support you'd expect, including full training and professional development. You'll receive a competitive salary and reward package. And in a fast-changing world, you'll join an organisation that's leading the way in helping customers achieve their long-term financial goals.

M&GPrudential is committed to a diverse and inclusive workplace. Our role as an employer is very simple - to provide the right environment for talented people to do their best work, by respecting, understanding and valuing individual differences.

We welcome applications from individuals who have taken an extended career break, and we are willing to consider flexible working arrangements for all of our roles.