Head of Marketing, Online Trading - Entrepreneurial FinTech Head of Marketing, Online Trading -  …

Stephen Bell Associates
in London, United Kingdom
Permanent, Full time
Last application, 18 Oct 21
£Excellent Package
Stephen Bell Associates
in London, United Kingdom
Permanent, Full time
Last application, 18 Oct 21
£Excellent Package
Posted by:
Stephen Bell • Recruiter
Posted by:
Stephen Bell
Recruiter
Head of Marketing, Online Trading in an entrepreneurial FinTech business.

Our client is an entrepreneurial FinTech with a range of successful products. They are seeking a Head of Marketing to help them launch an innovative online trading proposition. This is a player/manager role and key responsibilities include; develop and execute a fully integrated go-to-market B2C marketing strategy, build a small team to deliver campaigns to drive customer acquisition/usage/retention and brand awareness, improve the customer journey and user experience, establish metrics for marketing spend to test and learn and maximise ROI, build a good understanding of the competitive landscape and regulatory environment, work with the PR team to leverage thought leadership and profile raising opportunities and manage relationships with vendors including creative agencies. 

The successful candidate will be a self-starter with an entrepreneurial mindset, possess proven B2C marketing experience gained in financial services with strong knowledge of digital marketing and customer acquisition, the ability to be both a strategic thinker and hands-on, excellent communication and leadership skills, a good understanding of the needs of retail investors/traders, a keen interest in financial markets and the ability to prioritise and meet deadlines in a pressurised environment.

 

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