• Competitive
  • London, England, United Kingdom
  • Permanent, Full time
  • M&G Prudential
  • 2019-04-21

Head of Marketing, Continental Europe

  • Full time
  • London, England, United Kingdom
  • 21 Apr 19

Head of Marketing, Continental Europe

Role Purpose

Responsible for defining and leading M&G's marketing strategy in Continental Europe as the business enters its next phase of growth and leading M&G's marketing teams based in London and in Europe. The role spans all asset classes including fixed income, equities, real estate and multi asset and client types. This position has a leading role in supporting acquisition and retention of Europe's AUM in M&G's suite of funds and investment strategies.

Role Summary

  • Develop measurable, strategic marketing objectives aligned with business goals across the region
  • Identify the key marketing initiatives that will support the achievement of these objectives.
  • Lead and develop the regional marketing teams in Europe ensuring there is appropriate resource to support M&G's business across acquisition and retention, capital raising and origination
  • Develop and own the end to end client journey across client types and jurisdictions, embedding a client-first mindset within the European marketing teams
  • Work closely with the central teams based in London to ensure sufficient and appropriate marketing support is provided to each market
  • Partner with marketing leadership to ensure activity is leveraged across regions and that consistency, accuracy and alignment is achieved across all of M&G's marketing output globally
  • Engage with senior management and other relevant teams across M&G to provide direction on the business requirements (product, compliance, licensing and infrastructure) for the delivery of successful marketing activity for the region
  • Establish M&G's digital presence in Continental Europe, leveraging technology change and innovation driven centrally in London and selecting tools and partners locally to tailor digital activity for European audiences
  • Provide strategic marketing counsel to European business to inform future growth plans
  • Drive M&G's brand forward in the region, supporting client acquisition and retention and engagement
  • Lead on the measurement of marketing activity across the region
  • Where appropriate, implement agile working methods within the team


Educated to degree level with appropriate marketing qualifications either post-graduate or professional training.

Knowledge and Experience

  • Another European language is an advantage
  • Strong Industry (Asset Management) and Marketing experience - regulatory knowledge and experience of the compliance nuances in key European markets
  • Good understanding of differences across European markets
  • Experience of marketing to different audience types, notably wholesale and institutional and the differing approaches required to reach those audiences. Experience of marketing to support origination also advantageous
  • Strong understanding of markets, investment products and the investment industry in general
  • Experience of working with multiple departments to develop customer/marketing literature and regulatory communications
  • Proven experience of managing budgets.
  • Proficient in the MS Office suite (Outlook, Word, Excel, PowerPoint)

People who work at M&GPrudential agree that ours is a great place to work with a brilliant team spirit. It's also an innovative, high-performing, commercial environment that's totally focused on customers.

As an M&GPrudential colleague you'll get all the support you'd expect, including full training and professional development. You'll receive a competitive salary and reward package. And in a fast-changing world, you'll join an organisation that's leading the way in helping customers achieve their long-term financial goals.

M&GPrudential is committed to a diverse and inclusive workplace. Our role as an employer is very simple - to provide the right environment for talented people to do their best work, by respecting, understanding and valuing individual differences.
We welcome applications from individuals who have taken an extended career break, and we are willing to consider flexible working arrangements for all of our roles.